INFLUENCE OF COMMERCIAL NEWS ON JOURNALISM PROFESSION IN NIGERIA – Complete project material

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Abstract

Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from government owned media houses. With the increasing rise in production cost and dwindling circulation, the media houses resort to all kinds of tricks including commercialization of the news to make money. Therefore, the paper examined the influence of commercial news on journalism profession in Nigeria with a focus on NTA Ile-Ife and Orisun F.M Ile-Ife. The research method used is survey while questionnaire was used in eliciting data from the selected respondents within NTA Ile-Ife and Orisun FM Ile-Ife. Simple random sampling technique was used to pick respondents. The data collected were analysed using frequency percentage and tables. Findings show that respondents admitted that media houses kill some news to accommodate commercial stories. It is recommended that broadcast media should design a better ways of generating funds to the coffer of their organisation without selling the integrity of their respective media to the sponsors.

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Disclaimer: This PDF Material Content is Developed by the copyright owner to Serve as a RESEARCH GUIDE for Students to Conduct Academic Research. You are allowed to use the original PDF Research Material Guide you will receive in the following ways: 1. As a source for additional understanding of the project topic. 2. As a source for ideas for you own academic research work (if properly referenced). 3. For PROPER paraphrasing ( see your school definition of plagiarism and acceptable paraphrase). 4. Direct citing ( if referenced properly). Thank you so much for your respect for the authors copyright. Do you need help? Talk to us right now: (+234) 8111770269, 08111770269 (Call/WhatsApp). Email: [email protected]

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