FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE CHAPTER ONE 1.1 INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some…
Read MoreEFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS CHAPTER ONE 1.0 INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products…
Read MoreASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition…
Read MoreA STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria.…
Read MoreTHE IMPACT OF MARKETING PLANNING AND STRATEGY ON SALES IN AN ORGANIZATION (A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The practice of marketing is a crucial…
Read MoreTHE ROLE OF MARKETING ETHICS IN BUSINESS ORGANIZATION (A STUDY OF FIRST BANK NIG. PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing can be seen as an organizational function and a number of processes…
Read MoreAbstract The relationship between students’ attitudes toward mathematics and mathematics achievement has garnered tremendous attention from researchers. However, there is a degree of inconsistency in the findings regarding this relationship. Therefore, this study aimed to…
Read MoreMarketing Research As A Tool For Increased Profitability In Service Industry (A Case Study Of Nicon Insurance Company Plc) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The basic reason for this study is to examine…
Read MoreAbstract The study investigated influence of guidance and counselling services on academic achievement in economics in secondary schools. The research adopted the descriptive survey research design. The population of the study was 66,164 respondents. A…
Read MoreEffect Of Advertisement On Consumer Brand Preference CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals…
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