CHAPTER ONE INTRODUCTION 1.1 Background of the StudyThe Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain…
Read MoreABSTRACTThis study probes the impact which TV has on the cultural behaviour of idah polytechnic students. It specifically tackles the impact of channel O musical TV programes on the cultural behavior of idah polytechnic students.…
Read MoreTHE IMPACT OF MARKET ORIENTATION PRACTICES ON ORGANISATIONAL PERFORMANCE IN NIGERIAN BANKING INDUSTRY (A CASE STUDY OF FIRST BANK, FIRST CITY BANK, STERLING BANK, UBA AND ZENITH BANK) ABSTRACT The purpose of the study is…
Read MoreCHAPTER ONEINTRODUCTION1.1 Background of the Study:Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication…
Read MoreCHAPTER ONECHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYRadio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009) asserts that Radio has radicalized the face of human communication and ultimately…
Read MoreCHAPTER ONE INTRODUCTION 1.1 Background of the StudyTelevision is incorporated within the child‟s experience as it becomes part of the child‟s inner world.In discussing about television and evolutional development of T.V, some one may wonder…
Read MoreAbstractThis project examines the comparative study of the performances of government owned and privately owned broadcasting media organization (A study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted…
Read MoreTHE IMPACT OF MARKETING COMMUNICATION ON CUSTOMER’S LOYALTY TO CONSUMERS PRODUCT (A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in…
Read MoreAbstractThe aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of…
Read MoreCHAPTER ONEINTRODUCTION1.1 Background of the StudyJournalism is the collection, preparation and distribution of News and related commentary and feature materials through such media as pamphlet, News letter, magazines, radio, motion pictures, television, Bill Boards the…
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