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Author: Elizabeth

Elizabeth

EFFECTIVENESS OF PRIVATE TELEVISION STATIONS IN CULTURAL PROMOTION – Complete project material

CHAPTER ONE INTRODUCTION 1.0     BACKGROUND OF THE STUDY The best way to deal with a problem is to understand the issues involved. The topic assigned to this project is “Effectiveness of Private Television stations in Cultural…

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Effective Sales Force Motivation As A Means Of Achieving Increased Market Share In A Competitive Industry – Complete project material

Effective Sales Force Motivation As A Means Of Achieving Increased Market Share In A Competitive Industry ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means…

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EFFECT OF TRADO – MEDICAL ADVERTISING ON HUMAN HEALTH AND BROADCAST MEADIA – Complete project material

CHAPTER ONE 1.0       INTRODUTION Traditional medicine has been in existence from the time immemorial. This has been a mean by which our fore father used to cure ailments and which usually work for them .But as…

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EFFECT OF OWNERSHIP CONTROL ON BROADCAST MEDIA – Complete project material

ABSTRACT This study is set to find out Effects of Ownership Control on Broadcast Media (A case study of Broadcasting Corporation of Oyo State (BCOS)).           It is observed that there are factors militating against press…

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ADHERENCE LEVEL OF JOURNALIST TO JOURNALISM CODE OF CONDUCTS – Complete project material

ABSTRACT This study on the “Adherence level of journalist to journalism codes of conducts” was embarked upon to unravel the abiding level of journalist to journalism ethics. Survey technique was adopted to answer the research…

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A STUDY OF CHALLENGES FACING INDEPENDENT BROADCAST PROGRAMME PRODUCERS – Complete project material

ABSTRACT           This research work was conducted to ascertain the challenges facing independent programme producer broadcasting industry.           The first chapter comprises of introduction in the world of electronic transmission with the use of medium with free…

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Market Segmentation As An Efficient Tool Of Achieving Increased Market Share – Complete project material

Market Segmentation As An Efficient Tool Of Achieving Increased Market Share ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs…

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CONTRIBUTION OF TELEVISION ADVERTISEMENT TO CONSUMPTION OF ALCOHOLIC DRINKS CONFIDENTIALITY – Complete project material

ABSTRACT The important of advertising has been realized from some centuries, it grew naturally out of the social economic and commercial development which took places at an early stage in the history of man, and…

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EFFECT OF INDIGENOUS LANGUAGE IN OUTDOOR ADVERTISING OF GOLDBERG BEER ON YOUTHS – Complete project material

CHAPTER ONE 1.1     INTRODUCTION           The invention of printing press in the 5th century ushered in Modern Advertising.  Famous among the poster artists of the earliest period in France where jules cheered (1836 – 1932), Joseph Grosset (1849 –…

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IMPACT OF TELEVISION ADVERT ON CONSUMERS PURCHASING HABIT OF RURAL COMMUNITY DWELLER’S – Complete project material

CHAPTER ONE 1.0            INTRODUCTION/BACKGROUND OF THE STUDY In the early stage of our forefathers, advertising may not have been an important tool for the marketing of product. Our forefathers deal with trade by barter i.e exchange…

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