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Category: Marketing

Impact Of Market Orientation Practices On Organisational Performance In Nigerian Banking Industry – Complete project material

THE IMPACT OF MARKET ORIENTATION PRACTICES ON ORGANISATIONAL PERFORMANCE IN NIGERIAN BANKING INDUSTRY (A CASE STUDY OF FIRST BANK, FIRST CITY BANK, STERLING BANK, UBA AND ZENITH BANK) ABSTRACT The purpose of the study is…

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Impact Of Marketing Communication On Customer’S Loyalty To Consumers Product – Complete project material

THE IMPACT OF MARKETING COMMUNICATION ON CUSTOMER’S LOYALTY TO CONSUMERS PRODUCT (A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in…

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Impact Of Intensive Distribution Strategy On Marketing Of Consumer Goods – Complete project material

THE IMPACT OF INTENSIVE DISTRIBUTION STRATEGY ON MARKETING OF CONSUMER GOODS (A CASE STUDY OF DOTMALL NIGERIA LIMITED) ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on…

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Evaluation Of Distribution Channel Of Petroleum Products – Complete project material

THE EVALUATION OF DISTRIBUTION CHANNEL OF PETROLEUM PRODUCTS (CASE STUDY MOBIL) ABSTRACT The present study -was set to investigate the impact of advertising on the consumer buying decision. The study was motivated on the premise…

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Impact Of Advertising On Sales Performance In The Soft Drink Industry – Complete project material

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE IN THE SOFT DRINK INDUSTRY (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT This project critically discusses and evaluates the impact of advertising on sales performance. It gives insight…

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On Organisation Effectiveness The Impact Of Conflict Management – Complete project material

ON ORGANISATION EFFECTIVENESS THE IMPACT OF CONFLICT MANAGEMENT (A Case Study of Guaranty Trust Bank Plc) ABSTRACT This research work examines the impact of Conflict Management on Organisational Effectiveness with special reference to Guaranty Trust Bank…

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Effect Of Product Quality Control On Customer’S Satisfaction – Complete project material

THE EFFECT OF PRODUCT QUALITY CONTROL ON CUSTOMER’S SATISFACTION (A CASE STUDY OF CADBURY NIG. PLC) ABSTRACT This research study examined the effects and possible solutions of product quality control as it affects the ordinary…

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Effects Of Ethical Behaviour On Marketing Managers – Complete project material

THE EFFECTS OF ETHICAL BEHAVIOUR ON MARKETING MANAGERS (A CASE STUDY OF CADBURY NIGERIA PLC)  ABSTRACT Many modern organizations are today faced with numerous challenges such as illegal and unethical business practices in a number…

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Effectiveness Of Channel Of Distribution In The Soft Drink Industries – Complete project material

THE EFFECTIVENESS OF CHANNEL OF DISTRIBUTION IN THE SOFT DRINK INDUSTRIES (A STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT The study investigated the Impact of Channel Distribution Strategy on Organizational Performance. Specifically, it examined whether…

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Effect Of Relationship Marketing On Organizational Performance – Complete project material

THE EFFECT OF RELATIONSHIP MARKETING ON ORGANIZATIONAL PERFORMANCE (A STUDY OF AIICO INSURANCE PLC) ABSTRACT This study examined the effect of relationship marketing on organizational performance using the AIICO Insurance Plc as a study. The survival,…

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