Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope of the Study
1.7 Limitations of the Study
1.8 Definitions of Key Terms

Chapter 2: Literature Review
2.1 Digital Transformation in the Banking Industry
2.2 Traditional Banking Services and Customer Preferences
2.3 Impact of Digital Transformation on Traditional Banking Services
2.4 Factors Influencing Customer Preferences in the Finance Industry
2.5 The Role of Technology in Shaping Customer Preferences
2.6 Gaps in Existing Literature

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis
3.5 Ethical Considerations

Chapter 4: Discussion of Findings
4.1 Overview of the Banking Industry
4.2 Digital Transformation Strategies in Banking
4.3 Customer Preferences in Banking Services
4.4 Impact of Digital Transformation on Customer Preferences
4.5 Comparison of Traditional and Digital Banking Services

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research
5.4 Practical Implications

Project Summary:

The finance industry is experiencing significant changes due to the ongoing digital transformation, which is reshaping traditional banking services and influencing customer preferences. This final year project aims to analyze the impact of digital transformation on traditional banking services and customer preferences in the finance industry.

The introduction chapter provides a background of the study, statement of the problem, objectives, research questions, significance, scope, limitations, and definitions of key terms. The literature review chapter examines the existing literature on digital transformation, traditional banking services, customer preferences, and the role of technology in shaping customer preferences.

The research methodology chapter outlines the research design, data collection methods, sampling techniques, data analysis, and ethical considerations. The discussion of findings chapter presents an overview of the banking industry, digital transformation strategies, customer preferences, impact of digital transformation on customer preferences, and a comparison of traditional and digital banking services.

In the conclusion and summary chapter, the project summarizes the findings, draws conclusions, provides recommendations for future research, and discusses the practical implications of the study. Overall, this project contributes to the understanding of the impact of digital transformation on traditional banking services and customer preferences in the finance industry.

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