An Examination Of Potential Benefits & Constraints Associated With Small Business’ Use Of E-Commerce – Complete project material

[ad_1]

EXECUTIVE SUMMARY

Small business development is a crucial source of employment and growth within any economy and the emergence of the Internet and ecommerce is evolving as a potentially key facilitator of sustained development for many small firms.
The main purpose of this study is to examine the potential benefits and constraints associated with small business use of e-commerce. The project firstly critiques existing relevant e-commerce and small business development literature to facilitate identification of key partial frames of guiding literature-based understanding. That understanding is then used to identify key research issues for a subsequent case study investigation and assessment of a small business, KPD Antiques and Collectables (KPD), which was commenced on a part-time basis utilizing a combination of traditional shop form retail outlet and online selling. Development of the business has stalled and the enterprise is struggling to fully utilize e-commerce to underpin its ongoing development. Assessment of the business is built up through face to face interviews with the owner manager, analysis of secondary documentation and assessment of the business’s current website.
Findings of the study revealed that small businesses whilst bestowed with possible advantages relating to smallness of operation and with regard to use of e-commerce in particular, also face size related problems and constraints – and specific potential difficulties with regard to effective uptake of e-commerce. Findings from the case study assessment supported much of the current existing literature-based understanding regarding small business difficulties associated with effectively anchoring-in e-commerce, including restraints of time, technical ability constraints and the issue of adequacy of owner manager e-commerce awareness and knowledge. But also gave specific focus to the issue of inadequate marketing and management of the e-commerce process: for example, the need for effective dovetailing of mainstream traditional business marketing effort and appropriate and creative e-commerce related marketing. Integral to this is the highlighting of how a small business could have ‘the best website in the land’ – but if insufficient numbers of people and the right potential customers in particular are unaware of that website it is of little use.
The study concludes with the offering of recommendation with regard to KPD development of effective business and marketing strategies focused on identification of and communication with potential customers, including enhanced on-line interaction with that customer base for the building of trust and ‘educating’ that customer base in terms of KPD product and service offerings – with the tackling of the issue of search engine optimisation being integral to this.

GET THE COMPLETE PROJECT»

Do you need help? Talk to us right now: (+234) 8111770269, 08111770269 (Call/WhatsApp). Email: [email protected]

IF YOU CAN’T FIND YOUR TOPIC, CLICK HERE TO HIRE A WRITER»

Disclaimer: This PDF Material Content is Developed by the copyright owner to Serve as a RESEARCH GUIDE for Students to Conduct Academic Research. You are allowed to use the original PDF Research Material Guide you will receive in the following ways: 1. As a source for additional understanding of the project topic. 2. As a source for ideas for you own academic research work (if properly referenced). 3. For PROPER paraphrasing ( see your school definition of plagiarism and acceptable paraphrase). 4. Direct citing ( if referenced properly). Thank you so much for your respect for the authors copyright. Do you need help? Talk to us right now: (+234) 8111770269, 08111770269 (Call/WhatsApp). Email: [email protected]

[ad_2]


Purchase Detail

Hello, we’re glad you stopped by, you can download the complete project materials to this project with Abstract, Chapters 1 – 5, References and Appendix (Questionaire, Charts, etc) for N4000 ($15) only, To pay with Paypal, Bitcoin or Ethereum; please click here to chat us up via Whatsapp.
You can also call 08111770269 or +2348059541956 to place an order or use the whatsapp button below to chat us up.
Bank details are stated below.

Bank: UBA
Account No: 1021412898
Account Name: Starnet Innovations Limited

The Blazingprojects Mobile App



Download and install the Blazingprojects Mobile App from Google Play to enjoy over 50,000 project topics and materials from 73 departments, completely offline (no internet needed) with the project topics updated Monthly, click here to install.

0/5 (0 Reviews)
Read Previous

The Role of Radio in the Awareness of Gender Inclusion and the Mobilization of Women for Political Participation – Complete project material

Read Next

Impact Of Branding And Packaging On Sales Turnover Of Nestle Food Nigeria Plc – Complete project material

Need Help? Chat with us