CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy…
Read MoreCHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a…
Read MoreCHAPTER ONE INTRODUCTION 1.1 Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege…
Read MoreCHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message by…
Read MoreTABLE OF CONTENTS Title Page – – – – – – – – – i Declaration – – – – – – – – – ii Approval page – – – – – – – …
Read MoreCHAPTER ONE 1.0 INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of…
Read MoreCHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes…
Read MoreABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product,…
Read MoreTABLE OF CONTENTS Title page – – – – – – – – – i Approval Page – – – – – – – – ii Declaration Page – – – – – – …
Read MoreABSTRACT This project work is centered on stock control as a measure for ensuring profitability in an organisation a case study of Kaduna refinery and Petroleum chemical. It begins with the first chapter that deals…
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