CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY The 21ist century has brought along with it a long list of new technologies. No doubt, the mass media are not left out in this technologies revolution. Unequivocally…
Read MoreCHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Today, the world is transforming into one society driven by a phenomenal increase in the amount of information shared between individuals, region and countries on virtually all…
Read MoreCHAPTER ONE INTRODUCTION 1.1 Background of the study Communication is one aspect of human life that is as important as life itself. Without communication, there is no beauty to life. In other words, communication is…
Read MoreCHAPTER ONE INTRODUCTION 1.1 Background of the Study Ownership of cable television is a more economically strenuous process, especially, in Africa where television serious could only simply take the airwave format. The cost of laying…
Read MoreCHAPTER ONE INTRODUCTION 1.1 Background of the Study From the beginning, man was created to fill a void and to occupy the entire physical structure of the universe and to interact with plants and animals…
Read MoreAbstract This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used…
Read MoreCHAPTER ONE INTRODUCTION 1:1 Background of the study Broadcasting is a global phenomenon, and it is an essential aspect of any nation’s social and cultural life. Its significance cannot be over emphasized; combining audio, vision…
Read MoreCHAPTER ONE INTRODUCTION 1.1. Background of the Study A critical part of brand building is communication and the most effective and productive way of managing this effort is through a concept called Integrated Marketing Communication…
Read MoreCHAPTER ONE INTRODUCTION 1.1 Background of Study Advertising is one of the most common strategies used to direct persuasive communication to target buyers and public. Achumba and Osuagwu (1994) quote the American Marketing Association (AMA)…
Read MoreCHAPTER ONE INTRODUCTION 1.1. Background of the study This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government…
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