THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has…
Read MoreAttitude Of Consumers Towards Public Utilities (A Case Study Of Nepa, Enugu Metropolis ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that…
Read MoreAPPRAISAL OF ASSET VALUATION AS A TOOL FORMARKETING BUSINESS ABSTRACT The success or failure of any business depends largely on the marketing function. It also provides a vital interface between the organization and its environment.…
Read MorePHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get…
Read MoreCONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS PROPOSAL This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary…
Read MoreTHE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE (A CASE STUDY OF UDI L. GOVT. COUNCIL) ABSTRACT These study on the effect of pricing strategies on the marketing of…
Read MoreTHE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS (A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE) ABSTRACT The purpose of this project is to examine the impacts of self service on the…
Read MoreBRAND SWITCHING BEHAVIOUR OF CONSUMERS IN THE HAIR CARE SERVICE ABSTRACT Thisproject work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main…
Read MoreTABLE OF CONTENTABSTRACT CHAPTER ONEINTRODUCTION1.1 Background of the Study1.2 Statement of the Problem1.3 Research Objectives1.4 Research Questions1.5 Significance of the Study1.6 Scope of the Study1.7 Operational Definition of Key Terms CHAPTER TWOLITERATURE REVIEW2.1 Conceptual Review2.1.1 Twitter:…
Read MoreATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis. …
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