Brand Strategy As An Effective Tool For Corporate Identity – Complete project material

BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than the…

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Brand Differentiation And Positioning For Maximum Competitive Advantage – Complete project material

BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of…

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An Appraisal Of The Promotional Strategies Of Soft Drinks Industry In Nigeria – Complete project material

AN APPRAISAL OF THE PROMOTIONAL STRATEGIES OF SOFT DRINKS INDUSTRY IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Soft Drinks Manufacturing Industries in Nigeria…

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Advertising As Complimentary Tool In Marketing Of Aluminum Kitchen Ware – Complete project material

ADVERTISING AS COMPLIMENTARY TOOL IN MARKETING OF ALUMINUM KITCHEN WARE (A CASE STUDY OF TOWER ALUMINUM) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY The marketing activities of an organization is guided by six…

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Achieving Customer Satisfaction In A Multinational Company – Complete project material

ACHIEVING CUSTOMER SATISFACTION IN A MULTINATIONAL COMPANY (A STUDY OF NIGERIAN BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND TO THE STUDY The purpose of a business is to create and keep customers. If…

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Study Of Effective Distribution Channel, Its Evaluation And Importance On Manufacturing Goods – Complete project material

A STUDY OF EFFECTIVE DISTRIBUTION CHANNEL, ITS EVALUATION AND IMPORTANCE ON MANUFACTURING GOODS CHAPTERONE INTRODUCTION 1.0    Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less…

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Enhancing The Sales Of Consumers Goods Using Marketing Segmentation – Complete project material

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION (A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0      INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines…

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Application Of Marketing Concepts In Manufacturing Industry – Complete project material

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0   Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and…

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Analysis Of Promotion Mix As Tools Of Marketing Communication – Complete project material

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0   INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization…

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An Evaluation Of The Cost Of Packaging And Its Implication On The Profitability Of An Organization – Complete project material

AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATION ON THE PROFITABILITY OF AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and…

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