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MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN INGERIA MARKETING Project Topics – Complete Project Material

ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out…

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PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE (A CASE STUDY OF PATERON ZOCHONIC P.Z) ABA ABIA STATE MARKETING Project Topics – Complete Project Material

CHAPTER ONE When a firm decides to go for a new product planning and development, there exist so many reason for that. It might be to increase the product line or product positioning, that is…

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PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF STARLINE NIGERIA LIMITED) MARKETING Project Topics – Complete Project Material

CHAPTER ONE Product differentiation is a strategy and a survival tool for effective penetration in every competitive marketing environment, considering the fact, that product is the main thing that keeps every production    company going in…

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PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALITY (A CASE OF MAKAGINUS TABLE WATER, OKIGU IMO STATE) MARKETING Project Topics – Complete Project Material

ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers   loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures…

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THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY (A CASE STUDY OF EARLY AND CHIKY FAST FOOD IN OWERRI, METROPOLIS). MARKETING Project Topics – Complete Project Material

ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine…

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MARKETING STRATEGIES AND CUSTOMERS’ SATISFACTION WITH PRODUCTS IN A MANUFACTURING COMPANY (A STUDY OF CHAMPION BREWERIES PLC) MARKETING Project Topics – Complete Project Material

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Marketing is an essential business, and its vital contribution to the success of an organization is now widely recognized. Successful marketing result in satisfying products happier customers…

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THE IMPACT OF BILLBOARD ADVERTISING IN THE SALE OF TOBACCO IN NIGERIA (A CASE STUDY OF IMO STATE). EDUCATION Project Topics – Complete Project Material

Abstract This research work, “The Impact of Billboard Advertising in the Sale of Tobacco in Nigeria, (A case study of Imo State)”.  It is an outdoor stationary structured upon, which advertisement of public service announcement…

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EVA SOAP ADVERTISING AND IKOT EKPENE CONSUMER’S PURCHASING HABITS MARKETING Project Topics – Complete Project Material

ABSTRACT This work was carried out in order to find out Eva soap advertising and Ikot Ekpene consumer’s purchasing habits. The objective of the research was to identify residents of Ikot Ekpene who use Eva…

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MARKETING CONCEPTS A SURE WAY OF ENHANCING GROWTH IN THE SALE OF INSURANCE SERVICES. INSURANCE Project Topics – Complete Project Material

ABSTRACT This project aims to apprise the Marketing Concepts a Sure Way of Enhancing Growth in the Sale of Insurance Services. Inspite of the growing number of insurance companies in Nigeria, its growth is still…

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THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS MARKETING Project Topics – Complete Project Material

ABSTRACT This research was concerned with the incident of Brand loyalty among the consumer of cereal foods in Enugu metropolis, using Phinomar Foods in Enugu as case study. Given the background of the problems the…

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