The impact of corporate social responsibility on bank performance on the Commercial Bank in Nigeria – Complete Project Material


CHAPTER
ONE

INTRODUCTION

1.1    BACKGROUND
OF THE STUDY

The Banking System is very important
for any nation because it is the pivot of socio-economic development of any
economy.  They have active developmental
roles to play in the economy such as mobilizing fund from the surplus to the
deficit spending units. The design of the Nigerian Banking System is geared towards
greater impact on the Nigerian economy.

In the current era companies are not
only responsible to their shareholders alone, they said to be standing on the
triple bottom lines of corporate responsibility which include social,
environmental, and financial (Tjia and Setiawati, 2012). Accountability of the
business organizations is therefore extended not only to direct stakeholders
concern but also to different external parties through the implementation of
different socially desirable activities (Masud and Hossain, 2012). These social
activities are no longer considered as a financial burden, but rather as social
capital investment (Tjia and Setiawati, 2012). They are also called ethical
investment simply because they increase the positive impacts of an organization
(Abbasi et al. 2012).

Corporate social responsibility (CSR)
is the encompassing term for the undertaking of these social activities.
According to Ahmed et al. (2012) “CSR is generally understood to be the way a
company attains a balance or integration of economic, environmental, and social
imperatives while at the same time addressing shareholder and stakeholder
expectations, with the understanding that businesses play a key role on job and
wealth creation in society”. Uddin et al. 
(2008) state that CSR “is the continuing commitment by business to
behave according to business ethics and contribute to economic development
while improving the quality of the life of the workforce and their families as
well as the local community and society at large”.

In relation to the banking sector, CSR
is said to be the obligation of banks to manage their social, economic and
environmental activities at local and global level (Abbasi et al. 2012).   This involves the bank considering not only
their profitability and growth, but also the interests of society and the
environment by taking responsibility for the impact of their activities on
stakeholders, employees, shareholders, customers, suppliers and civil society
represented by NGOs (Noyer 2008 in Masud and Hossain, 2012). Although banks are
not directly involved in degradation of natural environment they are
facilitators as they are suppliers of funds that support production process
that ultimately causes environmental degradation (Sarokin and Schulkin, 1991in
Ahmed et al. 2012). Thus, according to Branco and Rodrigues (2006), the
activities of banks, such as their lending and investment policies, can be
considered as equally environmentally-sensitive when compared with the direct
impacts of polluting industries that are dependent on the banks.

Therefore Branco and Rodrigues (2006)
reasoned that banks can report on what they are doing to ensure that their
lending and investment policies do not facilitate industrial activities, which
are harmful for the environment. On a more direct way, Branco and Rodrigues
(2006) argue that financial institutions consume vast amounts of resources,
such as paper and energy, and create wastes; hence their policies regarding how
they contribute to the conservation of energy and natural resources and
recycling activities are important aspects of their social responsibility
activities. Therefore to ensure accountability, banks are to be disclosing
social related information.

Social responsibility disclosure refers
to the disclosure of information about companies’ interactions with society
(Branco and Rodrigues, 2006). Due to informational asymmetry, disclosure of
private information is imperative as it brings general gains in economic
efficiency (Hossain and Reaz, 2007), and it is an important instrument in the
dialog between business and society (Branco and Rodrigues, 2006).  Generally transparency is an important aspect
of good corporate governance practice and in relation to the banking sector
increased transparency through the disclosure of timely and accurate information
ideally should enable a bank to access capital markets more efficiently
(Hossain and Reaz, 2007). These CSR disclosures can be classified into
environment, human resources, products and customers and community involvement
(Branco and Rodrigues, 2006).

In recent decades, as societies in
Nigeria have become more prosperous, better educated and more articulated,
increasing attention has focused on the social responsibility of business
firms, because business firms are allowed to flourish within society and to
make use of various natural and human resources available as well as public
services.

The primary goal of a company is
profit. To make more profit, companies make good products, invest money to
retain competent employees and develop new technology and retain customers.
These efforts have not only benefitted businesses economically, but have also
contributed to the development of modern society. This social contribution
concept of passive social responsibility has governed the mind of business
owners until recently.

1.2
   STATEMENT OF RESEARCH PROBLEM

The Nigerian economy today is faced
with multiplicity of challenges ranging from high unemployment rate, high
poverty (which stood at 69 percent of the 163 million population of Nigeria
(NBS, 2010) corruption, youth restiveness, political crises, security
challenges (which has great effect on investments (Aimurie,I. et al) and
economic growth among others). These problems are generally seen as social
issues, thus the more social improvements relates to a company’s business, the
more it leads to economic benefits as well (Porter, M .E. and Kramer, M
.R.2002). 

Since the role of banks is to enhance
economic growth and with all these challenges facing the economy thereby
threatening economic growth at this critical time that the Nigerian banks want
to be the financial hub of Africa in the year 2020 and the nation is prepared
to be one among the top 20 largest economies in the world by the year 2020.
Even if the banks are socially responsible to an extent, there is need for the
Nigerian banks to rethink both where (that is sector(s) and location) they
focus their CSR and how they go about their CSR as no business can thrive in
chaos environment.

Banking operations all over the world
are technological driven, right from the door that customer passes through to
enter the banking hall to the recording of the transactions between the
customer and the bank or with third party (ies) requires one technology or the
other which must be powered with electricity. Due to epileptic power supply in
Nigeria, most organizations have to provide alternative power supply rather the
relatively cheaper Nationalgrid (PHCN). This and some other factors have been
militating against efficient running of business organization in Nigeria. As
they have to factor the cost of fueling the alternative source of power which
is always costly among others (like LPFO/Black oil, AGO/diesel and GAS) into
their factors of production or operations as in the case of banks.

However, in the face of the above
challenges for banks in Nigeria, the practice of corporate social
responsibility as a concept entails the practice whereby corporate entities
voluntarily integrate both social and environment upliftment in their business
philosophy and operations. A business enterprise is primarily established to
create valueby producing goods and services which society demands. It therefore
seems that the practices of CSR will further pose a burden on the financial
performance of banks. This has made most observers perceive Nigeria business
environment has been hostile.In the light of the above problems faced by most
banks, there is the need to evaluate the impact of CSR on the profitability of
the banking sector in Nigeria.

1.3    RESEARCH
OBJECTIVES  

The main
objective of this research work is to examine the impact of corporate social
responsibility on bank performance, a case study of some selected commercial
banks in Nigeria. The specific objectives of this study therefore, are:

(i)             
To examine the impact of disclosure of CSR on
community development and its implications to both economic and environmental
bottom line;

(ii)           
To examine the impact of corporate social
responsibility on the employee’s commitment.

1.4    RESEARCH QUESTIONS

This research will attempt to provide answers to the following questions:

(i)          
Does corporate social
responsibility have any economic and environment impact?

(ii)        
Does the practice of corporate
social responsibility impacts on the financial performance of an organization?

(iii)       
How
does corporate social responsibility influence employee’s performance?

1.5    RESEARCH HYPOTHESIS

Hypothesis is a
tentative statement about the universe which may or may not be true. The
hypothesis for this study is therefore formulated on the basis of the
objectives of the research work as stated below:

Ho:There is no significant relationship
between corporate social responsibility and bank performance in Nigeria

H1:There is significant relationship
between corporate social responsibility and bank performance in Nigeria.

1.6    SIGNIFICANCE OF THE STUDY

It
is expected that this study will provide an indication of how the corporate
social responsibility landscape looks like in Nigeria’s banking system since
there are no significant differences in the structural and operational models
in the various banks in Nigeria. More so, this study is important because it will add to the
existing literature of banks CSR in particular on how socially responsible is
the Nigerian banks in addressing the challenges and enhancing the economic
growth of Nigeria, which is one of the key sector that can drive the economic
growth of any nation.

The result of this research work will aid the Nigerian banking
system to evaluate their level of commitment to their corporate social
responsibility objectives and functions in the light of their dependency on the
environment as source of inputs and market for corporate outputs. It will also
highlight the degree of neglect of government as a regulatory agent in the
execution of its social responsibility duties.

1.7SCOPE OF THE STUDY

This study basically seeks
to examine the impact of corporate social responsibility on bank performance. This study is
limited in scope to the
banking industry in Nigeria from 2003 to 2013.

1.8
   DEFINITION OF TERMS

For the purpose of this research, the under – listed
terms are defined thus:

v Corporate Social
Responsibility (CSR):
is a business process that
a company adopts beyond its legal obligations in order to create added
economic, social and environmental value to society and to minimize potential
adverse effects from business activities, which includes interactions with
suppliers, employees, consumers and communities in general.It also describes a
company’sobligations to be accountable to all of its stakeholders in all its
operations andactivities. It is a concept describing a company’s obligations to
be accountable toall of its stakeholders in all its operations and activities
on a voluntary basis.

v Social responsibility
disclosure
refers to the disclosure of information
about companies’ interactions with society (Branco and Rodrigues, 2006). Due to
informational asymmetry, disclosure of private information is imperative as it
brings general gains in economic efficiency (Hossain and Reaz, 2007), and it is
an important instrument in the dialog between business and society (Branco and
Rodrigues, 2006).  Generally transparency
is an important aspect of good corporate governance practice and in relation to
the banking sector.

v Corporate performance is a vital concept that relates to the way and manner with which
the financial resources at the disposal of the organization are judiciously put
into usage to achieve the corporate objectives of such organization (Kajola
2008). The corporate performance of organization would disclose to the various
stakeholders of the organization the continuous ability for such organization
to remain in business.

v Bank: is a financial intermediary that accepts deposits and channels
those deposits into lending activities, either directly by loaning or
indirectly through capital markets. A bank links customers that have capital
deficits and customers with capital surpluses.

1.9    OUTLINE OF CHAPTERS

This research work is divided into Five Chapters.
Chapter one is devoted to introduction, Chapter Two, dealt with the review of
relevant literature on the constructs and variables of the study as well as the
theoretical and empirical frameworks. Chapter Three disclosed the research
methods, research design, sampling, sampling techniques, validity and
reliability, while Chapter Four examined data presentation and Analysis and
Chapter Five dealt with discussions, summary of findings, Conclusions,
contribution to knowledge recommendations, limitation and suggestions for
further studies.


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