THE ROLE OF RADIO BROADCASTING IN THE RURAL DEVELOPMENT (A CASE STUDY OF ESBS(RADIO) ENUGU) ABSTRACT Rural development of any kind in any place can only be meaningfully achieved through a well – planned and executed complex interaction of many economic and non economic variables. In the course of this study, the press here has faced with the obligation of bettering the lives of the rural communities through the packaging of information on how to do something which their in exposure