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Author: Elizabeth

Elizabeth

PUBLIC RELATIONS AND STAFF HARMONY – Complete project material

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Awareness of public relations is growing all over the world including the developing countries like Nigeria. This rapid and progressive development in the globalizing world has lent…

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EFFECTIVENESS OF AKBC RADIO NEWS COMMENTARIES ON SOCIAL CHANGE – Complete project material

CHAPTER ONE INTRODUCTION In democratic environment such as news commentaries whether on radio or television do not only serves as purveyor of public opinion but also serves as tools for bridging credibility gap between government…

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THE IMPACT OF INTERNET ON THE READING HABIT OF NIGERIAN STUDENTS – Complete project material

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Reading serves as a tool for students’ enhancement of intellectual properties of people from generation to generations so as to ensure continuous human and societal transformations and…

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INFUENCE OF AKBC RADIO INDOMIE NOODLE COMMERCIALS ON THE BUYING HABIT OF CONSUMERS – Complete project material

CHAPTER ONE INTRODUCTION  Commercial is defines as a non – personal communication of information usually paid for and it is usually persuasive in nature about products, services  or ideas by identified sponsor through various media, Aren…

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Influence Of Advertisement In Consumer’S Buying Behaviour – Complete project material

Influence Of Advertisement In Consumer’S Buying Behaviour ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in…

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COMMUNICATION AND ORGANIZATIONAL MANAGEMENT – Complete project material

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Communication is important for the successful performance of any human organization. Indeed, organization cannot survive without communication. In any production process for instance, the employees (operators) require…

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EFFECTIVENESS OF TRADITIONAL MODE OF COMMUNICATION IN CONFLICT RESOLUTION – Complete project material

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Society survival and growth depends on a number of things, among them is a system of communications. According to Bitner (1980) quoted in Okuna (1999). What we…

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THE INFLUENCE OF ADVERTISING ON CONSUMERS BRAND PREFERENCE OF STAR MAGGI – Complete project material

CHAPTER ONE INTRODUCTION 1.1    Background of the Study Advertising is any form of non-personal presentation and promotion of goods and services usually paid for by an identified sponsor. Advertising is non-personal because its message are…

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INFLUENCE OF NTA 12 PROGRAMME “NUPTIAL BLISS” ON VIEWERS – Complete project material

CHAPTER ONE INTRODUCTION 1.1     Background of the study “Nuptial bliss” a public enlightenment programme context means the marriage blessing between husband and wife which is made on television as a programme to sensitize and influence…

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Importance Of Product Life Cycle In Marketing Organization – Complete project material

Importance Of Product Life Cycle In Marketing Organization ABSTRACT The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of products introduce…

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