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Author: Elizabeth

Elizabeth

THE MEDIA CHOICE AND ADVERTISING EFFECTIVENESS: A SURVEY OF USERS OF SOFT COMPLEXION CREAM – Complete project material

CHAPTER 1INTRODUCTION 1.1 Background of the StudyThe modern day business environment is, to say the least, very volatile and dynamic. Thus, it is becoming increasingly difficult for business organizations to hold firmly to their target…

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THE INFLUENCE OF RADIO ON THE PROMOTION OF ENTREPRENEURSHIP AMONG MASS COMMUNICATION STUDENTS – Complete project material

CHAPTER ONEINTRODUCTION 1.1 Background of the StudyDesai (2009) noted that, “During the last three decades, the concept of entrepreneurship has assumed prime importance both in research and in action for accelerating economic growth in the…

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LISTENERSHIP LEVEL AND PERCEPTION – Complete project material

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY Radio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009) asserts that Radio has radicalized the face of human communication…

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TELEVISION AS AN INSTRUMENT FOR EDUCATIONAL ADVANCEMENT IN NIGERIA – Complete project material

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY: The word Education could be defined in various ways. In very broad sense, it could be defined to include every agency which enables an individual to master his…

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The Significance Of Product Quality In The Marketing Of Soft Drink – Complete project material

The Significance Of Product Quality In The Marketing Of Soft Drink ABSTRACT The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To…

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THE IMPACT OF SELECTED FACTORS AFFECTING TELE-DENSITY IN NIGERIA – Complete project material

CHAPTER ONE 1.1 Backgroundof the Study Telecommunications facilities in Nigeria which were first established in 1886 by the then colonial administration. These were geared towards discharging administrative functions rather than the provision of socio-economic development of…

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THE ROLES BROADCAST MEDIA IN THE RECENT BOKO HARAM CRISES IN NIGERIA – Complete project material

CHAPTER ONE 1.1       BACKGROUND TO THE STUDY In today’s world, there is hardly a day you will open any major newspaper or watch television without seeing a report on terrorism; those news is usually back with…

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MASS MEDIA AND GENDER DISCRIMINATION – Complete project material

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY This research examines mass media and gender discrimination in Nigeria with special focus on female gender discrimination.  Gender issue or what is otherwise called feminism and womanism has been a…

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NEWSPAPER COVERAGE OF VIOLENCE IN NIGERIA – Complete project material

ABSTRACT The purpose of this study is to examine the influence of newspaper structure and direction on the coverage of the Niger Delta Crises by newspapers in Nigeria. The study adopted the Agenda-Setting Theory and…

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The Significance Of Advertising In The Management Of Business Organization – Complete project material

The Significance Of Advertising In The Management Of Business Organization ABSTRACT This study aims at analyzing the significance of advertising in the management of business organization using selected small business organization. The main objective of…

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