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Effect of Social Media Communications on Students’ Buying Behaviour Towards Smartphones in Calabar – Complete project material

Effect of Social Media Communications on Students’ Buying Behaviour Towards Smartphones in Calabar TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION Background of the study Statement of the problem Objectives of the study Research questions Research hypotheses…

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Effect of Covid-19 Lockdown Measures on Rice Marketing – Complete project material

Effect of Covid-19 Lockdown Measures on Rice Marketing ABSTRACT At the global level and particularly across sub-Saharan African (SSA), while rice farmers and marketers are still battling the negative impact of climate change and greenhouse…

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The Importance of Digital Marketing Strategy to Small Scale Enterprises – Complete project material

The Importance of Digital Marketing Strategy to Small Scale Enterprises   CHAPTER TWO LITERATURE REVIEW 2.1 Theoretical Review The study was anchored on several theories that are captured hereunder: 2.1.1 Network/Social Network Theory The network…

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Sales Promotion In Increasing The Levels Of Network Patronage In The Telecoms Industry In Nigeria – Complete project material

Sales Promotion In Increasing The Levels Of Network Patronage In The Telecoms Industry In Nigeria CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY People often confuse sales promotion with broader term, “promotion” but sates…

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Strategic Marketing Planning As A Means Of Achieving Increase In Market Share In The Competitive Market – Complete project material

Strategic Marketing Planning As A Means Of Achieving Increase In Market Share In The Competitive Market ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist,…

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A Critical Study Of The Impact Of Advertising On Consumers Patronage – Complete project material

A Critical Study Of The Impact Of Advertising On Consumers Patronage CHAPTER ONE INTRODUCTION 1.0  BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants…

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An Analysis Of The Impact Of Marketing Information System In New Planning Development And Planning – Complete project material

an analysis of the impact of marketing information system in new planning development and planning ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense…

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An Appraisal Of The Distribution Strategies Of Ice Cream Firm – Complete project material

An Appraisal Of The Distribution Strategies Of Ice Cream Firm ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by…

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An Evaluation Of Sales Promotion In Increasing The Levels Of Network Patronage In The Telecommunication Industry – Complete project material

An Evaluation Of Sales Promotion In Increasing The Levels Of Network Patronage In The Telecommunication Industry ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by…

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Automatic In Business Organization – Complete project material

Automatic In Business Organization ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of…

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