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Category: Marketing

Relationship Marketing: A Necessary Tool For Organisational Performance – Complete project material

Relationship Marketing: A Necessary Tool For Organisational Performance ABSTRACT An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The research work took a critical…

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The Relevance Of Advertising As A Determinant Of Customer Patronage In The Fast Food Industry – Complete project material

The Relevance Of Advertising As A Determinant Of Customer Patronage In The Fast Food Industry ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case…

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Marketing Strategy In The Hotel Industry – Complete project material

Marketing Strategy In The Hotel Industry CHAPTER ONE 1.1   INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision…

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The Marketing Strategy And Consumer Purchase Behavior – Complete project material

The Marketing Strategy And Consumer Purchase Behavior CHAPTER ONE 1.8INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction…

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Marketing Strategies And Their Effects In Sales Expansion In Organisation – Complete project material

Marketing Strategies And Their Effects In Sales Expansion In Organisation CHAPTER ONE 1.0    INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that…

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Product Quality As A Basis For Consumer’S Patronage – Complete project material

Product Quality As A Basis For Consumer’S Patronage CHAPTER ONE INTRODUCTION 1.0    GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader.…

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Impact Of E-Payment On Online Shopping Behaviour – Complete project material

Impact Of E-Payment On Online Shopping Behaviour ABSTRACT The study examined the impact of e-payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration, University of Lagos served as…

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Effectiveness Of Trade Exhibition As A Marketing Tool In Small & Medium Scale Entrepreneurs – Complete project material

Effectiveness Of Trade Exhibition As A Marketing Tool In Small & Medium Scale Entrepreneurs CHAPTER ONE 1.0   INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when neither good communication…

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The Impact Of Infectious Epidemic On Petroleum Production In Nigeria A Case Study Of Coronavirus Disease – Complete project material

The Impact Of Infectious Epidemic On Petroleum Production In Nigeria A Case Study Of Coronavirus Disease TABLE OF CONTENTS Title page       –           –           –           –           –           –           –          –           –           –           i Declaration    …

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The Impact Of Infectious Epidemic On The Smooth Operation Of Microfinance Banks In Nigeria A Case Study Of Coronavirus Disease – Complete project material

The Impact Of Infectious Epidemic On The Smooth Operation Of Microfinance Banks In Nigeria A Case Study Of Coronavirus Disease TABLE OF CONTENTS Title page       –           –           –           –           –           –           –          –          …

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