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Category: Mass Communication

THE EFFECT OF TELEVISION COMMERCIAL ON THE BUYING HABIT OF HOUSE-WIVES. – Complete project material

ABSTRACT This study aims at ascertaining the effects of television commercial on the buying behaviour habits of house wives in Enugu urban using Bonux detergent as a case study. The survey research method was used…

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SUSTENANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING – Complete project material

ABSTRACT This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted…

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THE ROLE OF THE PRESS IN THE POLITICAL POLARISATION OF THE NIGERIAN NATIONAL DEVELOPMENT. – Complete project material

ABSTRACT This study was designed to critically examine “the role of the press in Nigeria’s polarization and National Development” The method of content analysis was adopted and also, three Nigerian daily newspaper were selected. This…

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AN ASSESSMENT OF THE EFFECTIVENESS OF RADIO CAMPAIGN ON HIV-AIDS AWARENESS AND PREVENTION IN NIGERIA. – Complete project material

ABSTRACT Radio is one aspect of broadcasting tool that has become one of most important potent forces in the world today. It influences, educates the society as a whole. The power in radio is much…

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MEDIA COVERAGE OF 2011 ELECTION VIOLENCE IN NIGERIA – Complete project material

ABSTRACT The research studied press coverage of 2011 election violence in Nigeria using selected national dailies Vanguard and Daily Sun as a case study. In tandem with the guidelines on studies of this nature, content…

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THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE IN ORGANIZATIONS. – Complete project material

ABSTRACT This work was centered on the role of Public Relations in building Corporate Image in organizations, using MTN Ziks avenue Uwani Enugu as a case study. In carrying out the research, the researchers adopted…

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THE IMPACT OF NEW COMMUNICATION TECHNOLOGY IN NIGERIA BROADCAST MEDIA. – Complete project material

ABSTRACT This research was an attempt to find out the impact of new communication technologies in Nigeria Broadcast media, using Nigeria Television Authority of Enugu state as a case study. To do this we distributed…

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REPORTERS RESPONSIBILITIES AND THE URBAN – RURAL NEWS IMBALA. – Complete project material

ABSTRACT Academic writings are replete with studies on news imbalance. So much have been said about news imbalance in the international scenes. However, by writing this project, the researcher intends to look beyond the imbalance…

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RURAL MANAGEMENT AS A STRATEGY FOR REDUCING RURAL – URBAN MIGRATION. – Complete project material

ABSTRACT Rural resources have a lot of potential which needed to be brought into full production as to uplift the values. These values can only be achieved when other resources like times, money, infrastructure, expertise…

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THE EFFECT OF TELEVISION ADVERT ON THE BUYING HABIT OF CONSUMER. – Complete project material

ABSTRACT This study is aimed at given insight into the effects of television advertisement on the buying habit peak milk consumers. It is a research survey based on a sample size of 500 Enugu state…

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