Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Hypotheses
1.6 Significance of the Study
1.7 Limitations of the Study
1.8 Scope of the Study
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Introduction to Social Media Influencers
2.2 Consumer Behavior
2.3 The Impact of Social Media Influencers on Consumer Behavior
2.4 Previous Studies on the Topic
2.5 Theoretical Framework

Chapter 3: Research Methodology
3.1 Research Design
3.2 Population and Sample
3.3 Data Collection Methods
3.4 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Demographic Profile of Nigerian Youth
4.2 Social Media Usage among Nigerian Youth
4.3 Influence of Social Media Influencers on Consumer Behavior
4.4 Factors Influencing Consumer Behavior
4.5 Comparison of Findings with Previous Studies

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research
5.4 Implications for Marketing Strategies

Project Summary:

The final year project on “Investigating the Impact of Social Media Influencers on Consumer Behavior: A Case Study of Nigerian Youth” aims to explore the influence of social media influencers on the purchasing decisions of Nigerian youth. With the increasing use of social media platforms among the youth population in Nigeria, there is a growing interest in understanding how social media influencers can affect consumer behavior.

The study will begin with a thorough literature review to provide a theoretical framework for understanding the concepts of social media influencers and consumer behavior. The research methodology will involve data collection through surveys and interviews with Nigerian youth to gather insights into their social media usage and the impact of influencers on their buying preferences.

The findings from the study will be discussed in detail, focusing on the demographic profile of Nigerian youth, their social media habits, and the factors that influence their purchasing decisions. The results will be compared with previous studies in the field to provide a comprehensive analysis of the topic.

In conclusion, the project will offer insights into the role of social media influencers in shaping consumer behavior among Nigerian youth and provide recommendations for marketers on how to effectively leverage influencers in their marketing strategies. The findings of the study will contribute to the existing literature on social media marketing and consumer behavior in the Nigerian context.

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