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INFLUENCE OF ADVERTISING ON CONSUMERS’ PURCHASING BEHAVIOUR OF TOOTHPASTE BRANDS – Complete project material

INTRODUCTION The study looked at the influence of advertising on consumers’ purchasing behaviour of toothpaste in Uyo Urban. The survey research method was used for this study with population of 436,606. Data were gathered using…

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TRADITIONAL COMMUNICATION AND PROMOTION OF GOOD HEALTH HABITS – Complete project material

CHAPTER ONE INTRODUCTION 1.1       Background to the Study In distant past, the people that lived as families and clans in villages and towns communicated among themselves with different communication media. From the Stone Age up…

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DRAMA AS A TOOL FOR ADDRESSING GENDER INEQUALITY IN NIGERIA – Complete project material

ABSTRACT Gender inequality has eaten deep, destroying human and socio-cultural harmony in Nigeria. Discussions on this issue have taken over almost every media in the system especially drama. This research is an analysis of the…

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THE INFLUENCE OF SOCIAL ENVIRONMENT ON MEDIA ETHICS AMONGST JOURNALIST – Complete project material

ABSTRACT This study sought to find out the influence of social environment on media ethics amongst journalist in Uyo metropolis. The objectives of the study were to: ascertain whether social environment influences news coverage; find…

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LOCAL NEWSPAPERS’ COVERAGE OF CHILD RIGHTS MATTERS – Complete project material

INTRODUCTION This study analysed local newspapers’ coverage of child rights matters in Akwa Ibom State. The specific objectives of the study include to: determine the frequency of coverage of child rights matters by local newspapers…

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THE USE OF GSM AS A MEDIUM FOR LEARNING – Complete project material

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY The world is fast becoming a global village and a necessary tool for the process of communication, which the telecommunication is a key element.  The recent development in the…

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THE REFLECTIONS OF MODERNIZATION IN THE NIGERIAN MEDIA – Complete project material

CHAPTER ONE INTRODUCTION 1.0    BACKGROUND OF THE STUDY The broadcasting industry in Nigeria has come a long way from a humble beginning in 1959 and grown into a large industry. Attracting investments running into billions…

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IMPACT OF RADIO IN PROPAGATING CULTURE – Complete project material

CHAPTER ONE INTRODUCTION 1.0       Background to the Study Radio is one to the mass media that ensure the promotion of culture in every society. It tends to broadcast the way in which society, nation,…

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CHALLENGES AND PROSPECTS OF CAMPUS RADIO BROADCAST – Complete project material

CHAPTER ONE INTRODUCTION 1.0              Background to the study The personal and unique character of radio makes it one of the most appealing and universal mass medium for participatory communication and development (Teer-Tomaselli& De Villiers, 1998). Various…

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SPECIAL TELEVISION PROGRAMMES AND MOVIES AS INSTRUMENT FOR SOCIAL CHANGE IN HIV/AIDS CAMPAIGN – Complete project material

ABSTRACT This research titled: Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign: A Case Study Of Kaduna Metropolise, attempts to find the best way to stop or reduce to the…

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