CHAPTER ONE 1.0 INTRODUCTION 1.1 Background to the Study Whether an organization is profit oriented, non-profit oriented, public or private there is need for understanding between the internal or external publics. Similarly for any serious…
Read MoreCHAPTER ONE 1.0 Introduction 1.1 Background to the Study Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message from mass media. The potential…
Read MoreCHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Media has turned the world into a global village. It is prominent tool and a best means of one way communication. So, it’s being widely used…
Read MoreAbstract Watching movies has been an habit among students of tertiary institutions in Nigeria due to the accessibility and influx of foreign and local home video targeted at them. It is on this motion that…
Read MoreAbstract The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ibadan Community which includes students and staffs. Reading from online news websites, blogs, social media including…
Read MoreABSTRACT The research is carried out on the thrust to examine the influence of SMS political advertising (messages) on voting pattern of electorates in the 2015 Governorship election in Abia State. Short Message Service otherwise…
Read MoreABSTRACT This project has been written to help the reader or students especially students of mass communication to have a better understanding on the rate of Radio listenership pattern among market women. The project shall…
Read MoreCHAPTER ONE 1.0 Introduction 1.1 Background to the Study Mass media provide information among people at large so that there is acceptance of any idea to create interest. Mass media displays information about health and…
Read MoreABSTRACT This study was carried out the influence of outdoor advertising on the consumer using Ikeja City Mall in Lagos State. The data was collected from primary sources. The primary data were collected with the…
Read MoreABSTRACT Management is core to every organization who is aiming at succeed whether or public organization to include media organization. The research therefore, examines the problems and prospects of media management in Nigeria with a…
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