ABSTRACT This research study surveys how certain advertising strategies affect consumers’ perception of truth in them with outcomes drawn from publics in Yola, Adamawa, Nigeria. There are two research questions raised and the…
Read MoreCHAPTER ONE INTRODUCTION 1.1 Background of the Study The place of radio for the purpose of education has been around for some time. The radio technology was developed in…
Read MoreABSTRACT No studies have been conducted to determine Social Media Usage Pattern & Users Content among IDPs present in Jimeta-Yola, Adamawa State Nigeria. Therefore this study aims to enlighten the impact of Social Media…
Read MoreABSTRACT The study examined AUN students’ awareness of the All Progressives Congress, APC,use of the social media in the 2015 Nigerian presidential election. The study sought to gauge how much AUN students know…
Read MoreChapter One Introduction 1.1 Background of the Study ““In the last few years participative Television (TV) has seen the upward growth trend with innovative technologies being deployed by broadcasters“ Owens et al…
Read MoreABSTRACT The struggle for supremacy in brand positioning using packaging has introduced various approaches to designing a package for a product. The assumption that packaging conveys only a physical appearance of a product seems to…
Read MoreABSTRACT The mass media have continued to be at the epicenter of information dissemination and distribution. The power wielded by professional journalists and media professionals in any society can be enormous; this why media operations…
Read MoreCHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to a 2006 report by the UN Secretary General, violence against women and girls is pervasive across all cultures, regions and diverse social categories around the…
Read MoreAbstract The focal point of this study is on the influence of interpersonal communication on community development. Taking into consideration the general characteristics of development, it is concluded that interpersonal communication can be recognized as…
Read MoreCHAPTER ONE INTRODUCTION Broadcasting is the process of sending out and receiving messages on-air by a scientific means called electromagnetic waves, according to Hanson (2005) these messages are transformed into electronic signals with the carrier…
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