phd project topics in marketing – Page 37

Elizabeth
Marketing
May 7, 2022

Effects Of Job Satisfaction On Employee Performance – Complete project material

Effects Of Job Satisfaction On Employee Performance CHAPTER ONE 1.0 INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction…

Elizabeth
Marketing
May 6, 2022

Effective Branding Decision And Customers Choice Of Beverage – Complete project material

Effective Branding Decision And Customers Choice Of Beverage CHAPTER ONE 1.0 INTRODUCTION Branding is a major issue in product strategy, on the other hand, developing a branded product requires great deal of long term investment,…

Elizabeth
Marketing
May 5, 2022

Effectiveness Of Strategic Marketing In Nigerian Banks – Complete project material

Effectiveness Of Strategic Marketing In Nigerian Banks CHAPTER ONE Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition…

Elizabeth
Marketing
May 4, 2022

Effects Of Television Adverting In Consumer Behaviour – Complete project material

Effects Of Television Adverting In Consumer Behavior ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning,…

Elizabeth
Marketing
May 3, 2022

The Effect Of Test Marketing On Product Innovation – Complete project material

The Effect Of Test Marketing On Product Innovation ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing…

Elizabeth
Marketing
May 2, 2022

Guerrilla Marketing For Improving Performance Of Marketing Of Hotel Services In Nigeria – Complete project material

Guerrilla Marketing For Improving Performance Of Marketing Of Hotel Services In Nigeria ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims…

Elizabeth
Marketing
May 1, 2022

Impact Strategic Marketing In Nigerian Banks – Complete project material

Impact Strategic Marketing In Nigerian Banks ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used…

Elizabeth
Marketing
April 30, 2022

Marketing Of Petroleum Products – Complete project material

Marketing Of Petroleum Products ABSTRACT This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among others are to examine if petroleum…

Elizabeth
Marketing
April 29, 2022

Influence Of Pricing Strategy On The Sales Of New Product – Complete project material

Influence Of Pricing Strategy On The Sales Of New Product ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit…

Elizabeth
Marketing
April 28, 2022

Influence Of Advertisement In Consumer’S Buying Behaviour – Complete project material

Influence Of Advertisement In Consumer’S Buying Behaviour ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in…

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