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THE MASS MEDIA BRAND LOYALTY AND PROMOTIONAL STRATEGIES IN THE MOBILE INDUSTRY IN NIGERIA – Complete project material

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY From time past, businesses all over the world has faced a great difficulty in getting their products acceptable or sold in the market Arens, W.F. (2004). Until…

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THE PRINT MEDIA AND CRISIS RESOLUTION IN THE NIGER-DELTA REGION OF NIGERIA – Complete project material

ABSTRACT The project examine the effectiveness of the print media in crisis resolution in Niger Delta region of Nigeria, the objectives of this project are, to discuss the print media and its role of information…

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THE NIGERIA PRESS, SOCIAL MEDIA AND FREE AND FAIR ELECTION IN THE 21ST CENTURY – Complete project material

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Communication is very essential to man because, it is the only means through which he understands his environment. This is done through the exchange of information or ideas…

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THE INFLUENCE OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE OF STUDENT – Complete project material

CHAPTER ONE  INTRODUCTION 1.1. Background of Study The world is today celebrating the improvements in communication technology which has broadened the scope of communication through Information and Communication Technologies (ICTs). Modern Technology in communication no doubt…

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THE INFLUENCE OF ONLINE JOURNALISM ON REVENUE GENERATION OF NIGERIA NEW MEDIA – Complete project material

CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY Ever since the inception of the internet and the proliferation of its services, there has been an unremitting decline in the use of other media Deuze, M. (2003).…

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AN ASSESSMENT OF THE PRINT MEDIA IN AWARENESS CAMPAIGN OF LASSA FEVER IN NIGERIA – Complete project material

CHAPTER ONE INTRODUCTION 1.2             Background of the Study  Lassa fever is a zoonotic disease, meaning that humans become infected from contact with infected animals. The animal reservoir, or host, of Lassa virus is a rodent of…

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AN ASSESSMENT OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST MALARIA IN RURAL COMMUNITY – Complete project material

CHAPTER ONE INTRODUCTION 1.1.   BACKGROUND TO THE STUDY Malaria is a mosquito-borne infectious disease affecting humans and other animals caused by parasitic protozoans (a group of single-celled microorganisms) belonging to the plasmodium type.  Malaria causes…

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AN ASSESSMENT OF THE EFFECTIVENESPAPER COVERAGE OFS OF NEWS KIDNAPPING IN NIGERIA COMPARATIVE STUDY OF THE PUNCH AND DAILY VANGUARD – Complete project material

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Civil unrest, terror threats, endemic corruption and ongoing abductions of Nigerians,  including the well-publicised kidnapping of school-girls by terrorist group Boko  Haram, underscore the continuing challenges of…

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Satellite Television Programme Preference Among Residents of Jos South – Complete project material

Satellite Television Programme Preference Among Residents of Jos South Abstract This study was on Satellite television programme preference among residents of Jos south. Four objectives were raised which included: To assess the influence of satellite…

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AN ASSESSMENT OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST CHILD LABOUR AND HUMAN TRAFFICKING IN NIGERIA – Complete project material

CHAPTER ONE INTRODUCTION 1.2Background of the Study  Trafficking in person especially children as well as child labour constitute some of the cruel deviations from the concept of societal upbringing of a child. The severe exploitations,…

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