THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish…
Read MoreABSTRACT The advent of modern communication gadget –implication for Nigerian Journalism. The tittle of this study took a vivid look at the coming of communication gadget, more powerful than the ancient ones to take care of…
Read MoreABSTRACT From all indications, it has become obvious that the mass media has a great role to play in the management of human rights abuse in Nigeria, taking into cognizance their role in the society which includes surveillance of the society, correlation of the various ideas and transmission of the various interplay of ideas amongst the different segment of society. This is where the mass media’s role comes into play. In that they (populace ) are better enlightened about their rights and privileges as citizens of Nigeria; so that as a people they can ultimately know what ought to be and what ought not to be. And the government also will be better positioned to its roles as custodian of the people as government is meant for the benefit of the greater good of the people, that is respecting the rights and liberties of individuals as citizens of this great country Nigeria. Unless and except the mass media lives up to its responsibilities, it cannot and will not be an effective tool in the management of human right abuse in Nigeria. Finally, we acknowledge the contribution and understanding of the members of the group, working together has been a wonderful experience and for every other person who contributed one way or other, God bless you all. Amen. CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The political entity called Nigeria has continued since independence under one form to the other. Especially with military rulers who have had to be rule through decrees thus suspending the constitution that guarantees the citizenry their fundamental human rights. It there makes it obvious that the basis for government, which is for the ultimate good of the people, is defeated when their rights are not guaranteed. And indeed authoritarian rule has not helped human right issues, as abuse has been recorded time and again even in the mass media bizarre manner. This is where the mass media comes into focus , as through it, the government and the governed are better be informed about their various privileges and limitation as it is entrenched in the constitution of the federal republic of Nigeria, albeit only under a democratically elected government. The mass media serves as the cornerstone of any progress in the society both economically and politically. And, because it serves as an essential ingredients in the successful management of human right abuse all over the world. It is therefore that their role as societal watchdogs should not be abandoned for some mundane issue. For a society that it’s citizens cannot be guaranteed the protection of their fundamental human rights cannot be said to be free in the real sense of the word. The mass media has always been a channel through which human right abuses has been exposed to the public. But there are times human right abuses have been quite intractable for the mass media to manage either due to tribal or religious sentiment or outright ownership interference. In such cases, the citizens whose rights have been abuses are unfortunately given the short end of the stick. The mass media should be able to effectively manage the issues of human right abuses as they unfold in the society. Considering the fact that they most times set the agenda for public discourse. They should in the process to be able distinguish what should be known and what should not be known. Expect in that case, they want to leave the role of agenda setting to the government; which is this case means that the people are indolent and as Plato stressed “they look up to the leaders of the state to say what goes”. Despite the inability of the mass media to at times manage human right abuses in Nigeria, they have at other times pre – empted the activities of human right groups in the past, thus, leading to clampdown on members of the groups. 1.2 STATEMENT OF THE RESEARCH PROBLEM The management of human right abuses by the Nigerian mass media is what is being looked. The main thrust of this research is to bring to the fore the role of the various variables in the proper management of human right abuses. The issues of political human right abuses and the various ethnic and religious factors have seriously short – circuited the proper management of human right abuses will be perused with a view of finding a way out of them. 1.3 OBJECTIVES OF THE STUDY…
Read MoreIt seems easy to propound idealistically the principle that freedom of expression and that of the press are close to the central meaning of all liberties, it is not easy to establish universally acceptable criteria…
Read More1.1 BACKGROUND OF STUDY The twenty-first century have witnessed enormous development in the media sector which ranges from the privatization and commercialization of broadcast media to importation of subsidized cable networks and foreign television programmes and…
Read MoreABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media.The…
Read MoreThis research though not carried out to prove or disprove any already existing theory in mass communication still has contributed to the shock of knowledge in the area of mass communication studies.It has been emphatically…
Read MoreABSTRACT The researcher in this work focused on the Attitude of Mass Communication Students Towards Journalism As a career. It is believed that majority of Mass Communication students from different higher institutions in our country…
Read MoreABSTRACT Nigeria’s image to foreign countries over the years does not hold water, hence the choice of the topic. This work is emphasizing on how the public relations can help in reconstructing Nigeria’s image abroad.…
Read MoreABSTRACT The purpose of this study is to X-ray the uses of advertising in a corporate Organization in its areas of operation which mainly publics. But as a result of some constraints, this work has…
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