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GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA.. MARKETING Project Topics – Complete Project Material

ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and…

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THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION.. MARKETING Project Topics – Complete Project Material

ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at  Onitsha. The term test marketing on product innovation is a great importance to…

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EFFECTS OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE.. MARKETING Project Topics – Complete Project Material

CHAPTER ONE 1.0                              INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and…

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AUTOMATIC IN BUSINESS ORGANIZATION.. MARKETING Project Topics – Complete Project Material

ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running…

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AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY.. MARKETING Project Topics – Complete Project Material

ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was…

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AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM.. MARKETING Project Topics – Complete Project Material

ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing technique was…

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STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET MARKETING Project Topics – Complete Project Material

ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out…

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EFFECT OF MARKETING PLANNING ON THE PERFORMANCE OF SERVICE ORGANIZATION.. MARKETING Project Topics – Complete Project Material

ABSTRACT This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in the course of carry out marketing planning the research methods…

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THE EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT.. MARKETING Project Topics – Complete Project Material

ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product…

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IMPACT OF ADVERTISING ON THE PURCHASE OF ETISALAT RECHARGE CARDS.. MARKETING Project Topics – Complete Project Material

ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information were gathered through primary and secondary sources. The analysis and…

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