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THE SIGNIFICANCE OF MARKETING PLANNING IN A BUSINESS ORGANIZATION… MARKETING Project Topics – Complete Project Material

ABSTRACT This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using questionnaires, secondary data consisted of published materials such as articles, textbooks and journal. Data…

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THE SIGNIFICANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES MARKETING Project Topics – Complete Project Material

CHAPTER ONE 1.0   INTRODUCTION 1.1   BACKGROUND OF THE STUDY Over the years many organizations have been using brand positioning to differentiate and segment their brand (product) among competitive product categories. Ovaltine was first introduced in the 1gth…

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SECURING CUSTOMERS PATRONAGE THROUGH PRODUCT INNOVATION IN NEW BEVERAGES NIGERIA LIMITED… MARKETING Project Topics – Complete Project Material

ABSTRACT Every business will die if they don’t  every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way…

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EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT… MARKETING Project Topics – Complete Project Material

ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process…

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EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT MARKETING Project Topics – Complete Project Material

ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product…

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THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF KFC PRODUCTS… MARKETING Project Topics – Complete Project Material

CHAPTER ONE   INTRODUCTION 1.1    Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer, making…

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PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRONMENT… MARKETING Project Topics – Complete Project Material

ABSTRACT   The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation…

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APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDUSTRY… MARKETING Project Topics – Complete Project Material

ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is…

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EFFECTIVENESS OF TRADE EXHIBITION AS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP ENTREPRENEURSHIP Project Topics – Complete Project Material

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Problem 1.3       Objective of the Study 1.4       Research Question 1.5       Statement of the Hypothesis 1.6       Scope…

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PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE… MARKETING Project Topics – Complete Project Material

CHAPTER ONE INTRODUCTION 1.0    GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost…

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