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The Effect Of Marketing Promotion On The Efficiency Of Banks (A Study Of Zenith Bank And First Bank) – Complete project material

CHAPTER ONEINTRODUCTION1.1    BACKGROUND OF THE STUDY The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. Banks…

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The Impact Of Job Satisfaction On Sales Team Productivity (A Study Of Nigeria Bottling Company Plc) – Complete project material

CHAPTER ONEINTRODUCTION1.0     BACKGROUND TO THE STUDYIt is assumed that when one is having high organizational commitment, he is very loyal and when he has job involvement he becomes dedicated to his job. The work of…

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The Impact Of Marketing Strategy On Productivity Of Organizations (A Study Of First Bank And Ecobank) – Complete project material

CHAPTER ONEINTRODUCTION Every organization needs to have clear marketing objectives and the major route to achieving organizational goals. Profitability is the  function  of  productivity, a company success depends on how marketing strategies are used to…

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The impact of sales promotion on customers’ loyalty in the Nigerian telecommunication industry. (a study of mtn asaba) – Complete project material

CHAPTER ONE1.0    INTRODUCTION1.1    BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of…

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An Evaluation Of The Distribution Strategies Adopted By Oando Plc For The Marketing Of Petroleum – Complete project material

An Evaluation Of The Distribution Strategies Adopted By Oando Plc For The Marketing Of Petroleum ABSTRACT This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of…

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The Role Of Public Relations In The Marketing Of Hospital Services – Complete project material

THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which focuses…

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An Evaluation Of Distribution Strategies In Marketing Of Petroleum Products – Complete project material

AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS (A CASE STUDY OF NNPC ABA DEPOT) ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY…

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An Evaluation Of Product Positioning Strategies In The Consumer Products Industry In Nigeria – Complete project material

AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever…

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The Efficacy Of Sales Promotion In The Marketing Of Consumer Product – Complete project material

THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE) ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement…

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Advertising As A Strategic Instrument In The Marketing Of Mtn’S Communication Services – Complete project material

ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES ABSTRACT The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project or…

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