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Tag: research topics in mass communication and journalism

THE IMPACT OF PEAK MILK TELEVISION ADVERTISEMENT ON CONSUMER’S BUYING BEHAVIOUR – Complete project material

ABSTRACT This study examines the impact of peak milk television advertisement on consumer’s buying behaviour in Edo State. In handling the study, four (4) research questions were put forward and they includes; what are the…

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THE EXAMINATION OF THE LEVEL OF NEWS COMMERCIALIZATION IN MEDIA ORGANIZATION – Complete project material

ABSTRACT The Mass media in any society are regarded as the purveyors of national cultures which they transmit from generation to generation. One of the means through which this activity is carried out is by…

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PERCEPTION OF NEWSPAPER READERS OF NEWSPAPER POLITICAL ADVERTISEMENT – Complete project material

Abstract The study examines readers’ perception of newspapers political advertisement. Political campaigns go for projecting ideas, canvassing of support and exhibiting candidates and manifesto in publicity towards the objective. Publicity for rallies and campaigns can…

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PERCEPTION OF GUBERNATORIAL NEWSPAPER ADVERTISEMENTS IN THE 2015 ELECTION BY THE ELECTORATE – Complete project material

CHAPTER ONE INTRODUCTION 1.1     Background to the Study The term newspaper advertising refers to publicity made in the form of paper, newsprint on a daily or weekly basis.  It also refers to a serial publication…

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THE IMPACT OF ADVERISEMENT REVENUE ON MEDIA SUSTANABILITY – Complete project material

ABSTRACT The study investigated the impact of advertising on media sustainability using the Guardian newspaper as case study, since newspaper depend revenue from advertisement to run the organization. The study adopted the gatekeeper theory of…

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AN ASSESSMENT OF THE BROADCAST MEDIA CAMPAIGN AGAINST DRUGS ABUSE IN NIGERIA – Complete project material

CHAPTER ONE INTRODUCTION 1.1     Background of the Study The Broadcast media holds substantial promise as a tool for reaching and persuading people to adopt new and healthier lifestyles. This has long been recognized by…

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AN ASSESSMENT OF TELEVISION IN POLITICAL DEVELOPMENT OF RURAL AREAS IN NIGERIA – Complete project material

ABSTRACT When the researcher chose the topic: Impact of Nigeria Television Authority on the Economic development of Enugu metropolis, she was inspired to find out the extent (NTA) Nigeria Television Authority has contributed on the…

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AN ASSESSMENT OF STUDENTS RESPONSE TO TELEVISION REALITY PROGRAMMES – Complete project material

CHAPTER ONE INTRODUCTION 1.1       Background of the Study The mass media, most especially television has become a part of our daily lives, and sources of information, education and entertainment have been described as the…

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AN ASSESSMENT OF READERS PERCEPTION OF THE IMPORTANCE AND ROLE OF CARTOONS IN NIGERIA NEWSPAPER – Complete project material

CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY Cartoons are non verbal graphic communication channels that express the opinions, views and findings of a media organization. They are used to advance an opinion in funny ways…

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AN ASSESSMENT OF POLITICAL ADVERTISING ON ELECTORATES IN THE 2015 PRESIDENTIAL ELECTION – Complete project material

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Advertising practice has a long history. Frank (2000.p,31) traced this history to as long ago as the creation of man and the sojourn in the Biblical…

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