Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Purpose of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Definition of Terms

Chapter 2: Literature Review
2.1 Historical Overview of Political Communication
2.2 The Rise of Social Media in Political Communication
2.3 Impact of Social Media on Political Campaigns
2.4 Challenges and Opportunities of Social Media in Political Communication
2.5 Current Trends in Social Media and Political Communication

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Methods
3.5 Ethical Considerations

Chapter 4: Discussion of Findings
4.1 Analysis of Social Media Usage in the 2020 U.S. Presidential Election
4.2 Impact of Social Media on Voter Behavior
4.3 Influence of Social Media on Political Discourse
4.4 Comparison of Social Media Platforms in Political Communication

Chapter 5: Conclusion and Summary
5.1 Summary of Key Findings
5.2 Implications for Political Communication
5.3 Recommendations for Future Research
5.4 Conclusion

Project Summary:

The Influence of Social Media on Political Communication: A Case Study of the 2020 U.S. Presidential Election

The influence of social media on political communication has been a topic of growing interest and concern in recent years, particularly in the context of major political events such as elections. This final year project thesis aims to examine the impact of social media on political communication during the 2020 U.S. Presidential Election.

The study will begin with an introduction outlining the background of the research, the problem statement, the purpose of the study, research questions, significance of the study, and definition of terms. This will provide a framework for understanding the broader context of the research.

Chapter two will consist of a comprehensive literature review that explores the historical evolution of political communication, the rise of social media in politics, the impact of social media on political campaigns, challenges and opportunities, and current trends in the field.

Chapter three will detail the research methodology employed in the study, including research design, data collection methods, sampling techniques, data analysis methods, and ethical considerations.

Chapter four will present the findings of the research, including an analysis of social media usage in the 2020 U.S. Presidential Election, the impact of social media on voter behavior, the influence of social media on political discourse, and a comparison of social media platforms in political communication.

Lastly, chapter five will provide a conclusion and summary of the key findings, implications for political communication, recommendations for future research, and a concluding statement.

Overall, this final year project thesis will contribute to the existing body of knowledge on the influence of social media on political communication, with a specific focus on the 2020 U.S. Presidential Election. The research findings will offer valuable insights into the role of social media in shaping political discourse and voter behavior, and provide recommendations for improving political communication in the digital age.

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