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Author: Elizabeth

Elizabeth

IMPACT OF PUBLIC RELATIONS ON CRISIS MANAGEMENT OF MULTI-NATIONAL CORPORATIONS – Complete project material

ABSTRACT  This study was an assessment of the impact of public relations on crisis management. Two instruments were used to collect data for this study. These were scheduled interview of the key administrators of the…

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THE ROLE OF RADIO IN MOBILISING WOMEN FOR POLITICS IN NIGERIA – Complete project material

The aim of this project is to analyse The Role of Radio in mobilising Women for politics in Nigeria period of Study from 19961 – 2004.The system of Communication through Radio plays a major role…

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THE ROLE OF THE PRESS IN A DEMOCRACY (THE PRESS IN PERSPECTIVE) – Complete project material

ABSTRACT The study deals with the analysis of the   role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the  method for…

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Effective Branding Decision And Customers Choice Of Beverage – Complete project material

Effective Branding Decision And Customers Choice Of Beverage CHAPTER ONE 1.0  INTRODUCTION Branding is a major issue in product strategy, on the other hand, developing a branded product requires great deal of long term investment,…

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SOLVING THE PROBLEM OF PERENNIAL CASH SCARCITY (AMONG WORKERS) THROUGH THE MEMBERSHIP OF CTLS – Complete project material

ABSTRACT No matter how plural a society may be, the mass media should be the engineering force and vehicle for conveying political message to the people in the democratization process in which man is the…

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THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMER’S SATISFACTION – Complete project material

ABSTRACT  This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected through questionnaire. Thereafter the data…

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THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE] – Complete project material

This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers.It is a research survey based on a sample size of 300 of Enugu urban…

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INFLUENCE OF BILLBOARD ADVERTISING ON THE PATRONAGE OF PEPSI COLA – Complete project material

CHAPTER ONE INTRODUCTION Billboards have been used as an advertising medium for  more than a century and are still used today, even since Jared Bell  presented large cirus posters to the public in the public…

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Effectiveness Of Strategic Marketing In Nigerian Banks – Complete project material

Effectiveness Of Strategic Marketing In Nigerian Banks CHAPTER ONE Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition…

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INFLUENCE OF INFORMATION AND COMMUNICATION TECHNNOLOGY (ICT) ON RADIO NEWS REPORTING – Complete project material

CHAPTER ONE INTRODUCTION Broadcasting has been at forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news, while listening…

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