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Author: Elizabeth

Elizabeth

INFLUENCE OF BILLBOARD ADVERTISING ON THE PATRONAGE OF PEPSI COLA – Complete project material

CHAPTER ONE INTRODUCTION Billboards have been used as an advertising medium for  more than a century and are still used today, even since Jared Bell  presented large cirus posters to the public in the public…

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Effectiveness Of Strategic Marketing In Nigerian Banks – Complete project material

Effectiveness Of Strategic Marketing In Nigerian Banks CHAPTER ONE Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition…

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INFLUENCE OF INFORMATION AND COMMUNICATION TECHNNOLOGY (ICT) ON RADIO NEWS REPORTING – Complete project material

CHAPTER ONE INTRODUCTION Broadcasting has been at forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news, while listening…

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THE INFLUENCE OF GOVERNMENT POLICIES ON BROADCASTING – Complete project material

CHAPTER ONE INTRODUCTION The desire of government to put in place a policy instrument for the broadcasting sector is a welcome development. In almost eighty years since broadcasting was introduced into Nigeria, there have been…

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INFLUENCE OF AKBC – RADIO PROGRAMME “MARKET GUIDE” ON LISTENERS – Complete project material

CHAPTER ONE INTRODUCTION The mass media have always been crucial in the social matrix of societies and nations. Apart from the traditional responsibilities of informing, education and entertaining in the society, media also help in…

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IMPACT OF COMPUTER ON THE PRACTICE OF JOURNALISM – Complete project material

CHAPTER ONE INTRODUCTION Journalism is the investigation and reporting of events, issues and trends to broad evidence. Though there are many variations of journalism, the idea is to inform the intended evidence about topics ranging…

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Effects Of Television Adverting In Consumer Behaviour – Complete project material

Effects Of Television Adverting In Consumer Behavior ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning,…

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OPINION LEADERS INFLUENCE ON VOTERS DECISION IN IKOT EKPENE DURING THE 2015 GENERAL ELECTION – Complete project material

CHAPTER ONE INTRODUCTION Background to the problem Different views have been perceived by politician who have inclined themselves into politics not as a career but as a debate. Opinion leadership holds different conceptions on electoral…

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IMPACT OF AWARENESS OF MEDIA CAMPAIGN ON DRUG ABUSE AMONG UNDERGRADUATES – Complete project material

CHAPTER ONE 1.0   INTRODUCTION 1.1   BACKGROUND OF THE STUDY Mass media have been a major agent of socialisation and tool for social change especially now that people depends on message from mass media. The potential…

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IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN BANKING SECTOR – Complete project material

CHAPTER ONE INTRODUCTON 1.1     Background of the Study Today’s business environment is very dynamic and undergoes a change as a result of technology innovation increased awareness and demand from customers. Business organization especially the banking…

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