Elizabeth

AN ASSESSMENT OF THE ROLE OF MASS MEDIA IN REBRANDING NIGERIA – Complete project material

ABSTRACT This study examines the role of mass media in rebanding Nigeria with attention on the Nigerian Television Authority. The role of the media is an indispensable tool that ensuring national and international development, before any country can attain the…

IMPACT OF RADIO IN POLITICAL MOBILISATION OF ELECTORATE – Complete project material

Abstract The research examines the impact of radio on political mobilization of the electorate with a study of Ibadan North Local Government. Without doubt mass media particularly radio plays a very prominent role in political…

ROLE OF RADIO AND INTERPERSONAL COMMUNICATION IN THE ERADICATION OF MALARIA – Complete project material

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Malaria kills a child somewhere in the world every minute. It infects approximately 219 million people each year (range 154 – 289 million), with an estimated 660,00 deaths,…

Elizabeth
Marketing
April 3, 2022

The Impact Of Advertising On The Buying Habit Of Rural Dwellers – Complete project material

The Impact Of Advertising On The Buying Habit Of Rural Dwellers Abstract This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as…

ROLE OF RADIO IN PROPAGATING YORUBA CULTURE – Complete project material

CHAPTER ONE Introduction 1.1 Background to the study Culture entails peoples’ way of life. Culture refers to the cumulative deposit of knowledge, experience, belief, values, attitudes meanings, hierarchies, religion, notion of time, roles, concept of…

THE IMPACT OF SOCIAL MEDIA ON MODERN JOURNALISM PRACTICES IN NIGERIA – Complete project material

ABSTRACT The aim of this study was to determine the impact of social media on modern journalism practices in Nigerian with a focus on journalists within Lagos metropolis. As the inception of information communication technology…

INFLUENCE OF BILLBOARD ADVERTISEMENT IN THE PROMOTION OF LUX SOAP – Complete project material

ABSTRACT This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to…

THE EFFECT OF CONSUMER PERCEPTION ON ADVERTISING MESSAGE ON BUYING BEHAVIOUR – Complete project material

CHAPTER ONE 1.0 INTRODUCTIONThe main objective of this research is to identify the effect of consumer perception on advertising message on buying behavior, a case study of Unilever Nigeria Plc.This research was carried out from…

Elizabeth
Marketing
April 2, 2022

The Effects Of Sales Promotion On Consumer Buying Decision – Complete project material

The Effects Of Sales Promotion On Consumer Buying Decision ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca-Cola Bottling Company as a case study. The…

INFLUENCE OF GRAPHICS COMMUNICATION ON THE NEWSPAPER PUBLICATION AND PATRONAGE – Complete project material

Abstract The study examines the influence of graphics in the newspaper publication with focus on the Punch newspaper. Graphics plays a very prominent role in newspaper and in the print media generally. It communicates messages…

Author: Elizabeth

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