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Author: Elizabeth

Elizabeth

CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA – Complete project material

ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research of…

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AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPOWERMENT CAMPAIGN IN NIGERIA – Complete project material

ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media.…

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ROLES OF RADIO AND INTERPERSONAL COMMUNICATION IN THE ERADICATION OF GUINEA WORM – Complete project material

ABSTRACT Guinea worm disease is a disease that has eaten deep into the bone marrow of most developing countries especially in the rural areas of these countries, though efforts has been made and still being…

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The Significance Of Distribution In The Marketing Of Consumer Goods – Complete project material

The Significance Of Distribution In The Marketing Of Consumer Goods ABSTRACT The researcher highlighted to investigate the significant of distribution in the marketing of consumers goods. Also is the reference of the study statement of…

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THE ROLE OF AFRICA INDEPENDENT TELEVISION IN PROMOTING POPULAR CULTURE – Complete project material

ABSTRACT The research investigates the contribution of African Independent Television (AIT) in promoting youth popular culture. To this end the objectives of the study were to assess the role of AIT in repackaging Africa’s rich…

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THE INFLUENCE OF AIT COVERAGE ON POST 2011 ELECTION SENTIMENTS – Complete project material

ABSTRACT This research work focused on the influence of AIT coverage on post 2011 election sentiments among the residents of Kabala Doki, Kaduna. The research was conducted on 100 residents of Kabala Doki. It was…

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USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY STATE GOVERNMENT – Complete project material

ABSTRACT In several quarters, there have been allegation making round, that state governments use their state Broadcast media as propaganda machinery. The focus is to investigate such allegation using Enugu State Broadcasting Service (ESBS) radio/TV as…

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THE IMPACT OF PHONE-IN PROGRAMMES – Complete project material

CHAPTER ONE INTRODUCTION                 1.9BACKGROUND OF THE STUDY Communication is said to be the life blood of every society. There is therefore a need to know what communication is all about. Communication as a discipline has…

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The Significance Of Marketing Planning In A Business Organization – Complete project material

The Significance Of Marketing Planning In A Business Organization ABSTRACT This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using questionnaires, secondary data consisted of…

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THE IMPACT OF GOVERNMENT OWNERSHIP ON MEDIA OBJECTIVITY – Complete project material

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In this part of the world,media ownership first began with the activities of colonial missionaries.with the establishment of “lwe lrohin”,Henry Townsend had a platform with which he could communicate…

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