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Category: Marketing

Trade Unionism And Organisational Effectiveness – Complete project material

TRADE UNIONISM AND ORGANISATIONAL EFFECTIVENESS (A STUDY OF NESTLE NIGERIA PLC, LAGOS) ABSTRACT The purpose of the study was to investigate trade unionism and organizational effectiveness (a study of Nestle Nigeria plc), Lagos. The study…

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Training And Development As A Tool For Enhancing Employees Performance – Complete project material

TRAINING AND DEVELOPMENT AS A TOOL FOR ENHANCING EMPLOYEES PERFORMANCE (A STUDY OF UNITED BANK FOR AFRICA NIGERIA PLC, LAGOS) ABSTRACT Training and Development as a tool for enhancing employees‘ performance, was undertaken to find out if the Training and Development…

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Impact Of Marketing Orientation On Small Scale Industry In Nigeria – Complete project material

THE IMPACT OF MARKETING ORIENTATION ON SMALL SCALE INDUSTRY IN NIGERIA (A CASE STUDY OF NIGERIAN ECONOMY) ABSTRACT This Research work is designed to analyse, the various aspect of market orientation practices in small business…

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Impact Of Market Orientation Practices On Organisational Performance In Nigerian Banking Industry – Complete project material

THE IMPACT OF MARKET ORIENTATION PRACTICES ON ORGANISATIONAL PERFORMANCE IN NIGERIAN BANKING INDUSTRY (A CASE STUDY OF FIRST BANK, FIRST CITY BANK, STERLING BANK, UBA AND ZENITH BANK) ABSTRACT The purpose of the study is…

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Impact Of Marketing Communication On Customer’S Loyalty To Consumers Product – Complete project material

THE IMPACT OF MARKETING COMMUNICATION ON CUSTOMER’S LOYALTY TO CONSUMERS PRODUCT (A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in…

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Impact Of Intensive Distribution Strategy On Marketing Of Consumer Goods – Complete project material

THE IMPACT OF INTENSIVE DISTRIBUTION STRATEGY ON MARKETING OF CONSUMER GOODS (A CASE STUDY OF DOTMALL NIGERIA LIMITED) ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on…

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Evaluation Of Distribution Channel Of Petroleum Products – Complete project material

THE EVALUATION OF DISTRIBUTION CHANNEL OF PETROLEUM PRODUCTS (CASE STUDY MOBIL) ABSTRACT The present study -was set to investigate the impact of advertising on the consumer buying decision. The study was motivated on the premise…

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Impact Of Advertising On Sales Performance In The Soft Drink Industry – Complete project material

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE IN THE SOFT DRINK INDUSTRY (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT This project critically discusses and evaluates the impact of advertising on sales performance. It gives insight…

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On Organisation Effectiveness The Impact Of Conflict Management – Complete project material

ON ORGANISATION EFFECTIVENESS THE IMPACT OF CONFLICT MANAGEMENT (A Case Study of Guaranty Trust Bank Plc) ABSTRACT This research work examines the impact of Conflict Management on Organisational Effectiveness with special reference to Guaranty Trust Bank…

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Effect Of Product Quality Control On Customer’S Satisfaction – Complete project material

THE EFFECT OF PRODUCT QUALITY CONTROL ON CUSTOMER’S SATISFACTION (A CASE STUDY OF CADBURY NIG. PLC) ABSTRACT This research study examined the effects and possible solutions of product quality control as it affects the ordinary…

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