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Category: Marketing

Effects Of Ethical Behaviour On Marketing Managers – Complete project material

THE EFFECTS OF ETHICAL BEHAVIOUR ON MARKETING MANAGERS (A CASE STUDY OF CADBURY NIGERIA PLC)  ABSTRACT Many modern organizations are today faced with numerous challenges such as illegal and unethical business practices in a number…

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Effectiveness Of Channel Of Distribution In The Soft Drink Industries – Complete project material

THE EFFECTIVENESS OF CHANNEL OF DISTRIBUTION IN THE SOFT DRINK INDUSTRIES (A STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT The study investigated the Impact of Channel Distribution Strategy on Organizational Performance. Specifically, it examined whether…

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Effect Of Relationship Marketing On Organizational Performance – Complete project material

THE EFFECT OF RELATIONSHIP MARKETING ON ORGANIZATIONAL PERFORMANCE (A STUDY OF AIICO INSURANCE PLC) ABSTRACT This study examined the effect of relationship marketing on organizational performance using the AIICO Insurance Plc as a study. The survival,…

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Effect Of Media Advertisement On Sales Of Consumer Goods In Some Selected Marketing Firms In Lagos – Complete project material

THE EFFECT OF MEDIA ADVERTISEMENT ON SALES OF CONSUMER GOODS IN SOME SELECTED MARKETING FIRMS IN LAGOS TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Research Problem 1.3       Objectives…

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Effect Of Product Planning And Development In The Growth Of Organisation – Complete project material

THE EFFECT OF PRODUCT PLANNING AND DEVELOPMENT IN THE GROWTH OF ORGANISATION (A Case Study Of Smithkline Glaxo Nigeria Plc) ABSTRACT This research examined The Effect Of Product Planning And Development In The Growth Of…

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Influence Of Sale Promotion On Employees Performance In An Organization – Complete project material

THE INFLUENCE OF SALE PROMOTION ON EMPLOYEES PERFORMANCE IN AN ORGANIZATION (A CASE STUDIES OF SOME BANKS) ABSTRACT The study examined the influences of sales promotion of an employee in an organization. The research problem…

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Problems And Prospects Of Distributing Paints In Nigeria – Complete project material

THE PROBLEMS AND PROSPECTS OF DISTRIBUTING PAINTS IN NIGERIA (A CASE STUDY OF BERGER PAINT NIGERIA PLC) ABSTRACT This study explores the problems and prospects of distributing paints in Nigeria with Berger Paint Nigeria Pic,…

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Impact Of Sales Promotion On Product Competitiveness Of Fast Moving Consumer Goods – Complete project material

THE IMPACT OF SALES PROMOTION ON PRODUCT COMPETITIVENESS OF FAST MOVING CONSUMER GOODS (FMCG) ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The…

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Impact Of Social Responsibility On Organisational Image – Complete project material

THE IMPACT OF SOCIAL RESPONSIBILITY ON ORGANISATIONAL IMAGE (A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This study focuses on the impact of social responsibility on organizational image. A case study of Cadbury Nig. Plc.…

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Consumer Goods (A Case Study Of Chi Retail Farms) – Complete project material

Consumer Goods (A Case Study Of Chi Retail Farms) ABSTRACT The aim of this research work is to know the impact of retailing on the marketing of fast moving consumer goods. A field study was…

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