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(PDF) ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES – Complete project material

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES TABLE  OF CONTENTS 1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Research Hypotheses 1.5 Significance of the study…

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Effect of Marketing management support system on organizations’ decision making – Complete project material

Effect of Marketing management support system on organizations’ decision making. A case of The Nigerian bottling company iddo house, Lagos State Abstract This study was on Effect of Marketing management support system on organizations’ decision…

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Consumer Sentiment And Attitude Towards Advertising – Complete project material

Consumer Sentiment And Attitude Towards Advertising In Idah Abstract Researches on customers’ sentiment and attitude show that there is an ambiguity regarding the existence of positive or negative attitude towards advertisement. The study explores the…

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The Impact Of Social Media On Purchase Of Hand Sanitizer Brands In Lagos, Nigeria – Complete project material

The Impact Of Social Media On Purchase Of Hand Sanitizer Brands In Lagos, Nigeria Chapter 1 Introduction Hand sanitizers, otherwise known as hand antiseptics is an alternative to hand washing with soap and water. It…

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The effect of advertising on customer behavior and retention – Complete project material

Abstract This study examined the effect of advertising on customer behavior and retention. The objectives were: To ascertain the effect of advertising on customer behavior, to ascertain the effect of advertising on customer retention and…

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Effect of oil price shock and some selected macro-economic variables in some selected net oil exporting and net oil importing countries – Complete project material

Effect of oil price shock and some selected macro-economic variables in some selected net oil exporting and net oil importing countries Abstract This topic was on effect of oil price shock and some selected macro-economic…

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The Impact Of Training And Development In A Marketing Company – Complete project material

The Impact Of Training And Development In A Marketing Company: A Case Study Of Coca Cola Multinational Company In Nigeria CHAPTER ONE INTRODUCTION To attract and retain the best people, company have to invest in…

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Impact Of Online Shopping Adverts On Consumer Buying Rate – Complete project material

Impact Of Online Shopping Adverts On Consumer Buying Rate CHAPTER ONE INTRODUCTION 1.1 Background of the study  Given the growing number of Nigerians who go online on a daily basis, as well as the fact that…

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On Equal Predictive Ability And Parallelism Of Self-Exciting Threshold Autoregressive Model – Complete project material

ABSTRACT Several authors have developed statistical procedures for testing whethertwo models are similar. In this work, we not only present the notion ofequivalence but also extend this to a measure of predictive ability of a…

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The impact of brand image and rebranding on customers’ purchasing decision in nigerian universities (a case study of nestle). – Complete project material

The impact of brand image and rebranding on customers’ purchasing decision in nigerian universities (a case study of nestle). CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the research based study,by Gitman in 2008, brand…

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