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A critical investigation of celebrity endorsement of charitable campaigns and its impact on awareness creation in ghana – Complete project material

A critical investigation of celebrity endorsement of charitable campaigns and its impact on awareness creation in ghana CHAPTER ONE INTRODUCTION 1.1 Background of study The word “celebrity” is derived from the Latin adjective “celeber,” which means…

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The impact of internet marketing on insurance service – Complete project material

The impact of internet marketing on insurance service ABSTRACT In the current era of technological advancement, people want to have information instantly. In their busy schedule, they want to take purchasing decision instantly. Marketing managers…

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The relevance of packaging and branding as a communication vehicle of locally made products – Complete project material

The relevance of packaging and branding as a communication vehicle of locally made products ABSTRACT In the ever increasing competition of local products in global market the need for effective product promotion is crucial. In…

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Effect Of Digital Marketing On Growth Of Small Scale Enterprises In Lagos, Nigeria – Complete project material

Effect Of Digital Marketing On Growth Of Small Scale Enterprises In Lagos, Nigeria ABSTRACT The study examined the impact of digital marketing on the growth of small and medium scale enterprises in Lagos state. The…

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The Effects Of Television Advertisements On The Consumer Behaviour – Complete project material

The Effects Of Television Advertisements On The Consumer Behaviour [Peak Milk Advert In Perspective] A Case Study Of Enugu Urban Dwellers. ABSTRACT This study is aimed at given insight into the effects, if any, of…

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The Effect Of Customer Service Strategies On Corporate Performance In Ghanaian Banks – Complete project material

The Effect Of Customer Service Strategies On Corporate Performance In Ghanaian Banks CHAPTER ONE INTRODUCTION 1.1  Background of the Study   Globally, the world business is faced with stiff competition, due to the increased technology.…

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Consumers Preference And Willingness To Pay For High Iron Sorghum Among Rural Households In Jema’a Local Government Area, Kaduna State – Complete project material

Consumers Preference And Willingness To Pay For High Iron Sorghum Among Rural Households In Jema’A Local Government Area, Kaduna State ABSTRACT In Nigeria sorghum has become the second most important staple food after maize and…

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Advertisement And Consumer Brand Preference Of Deposit Money Banks – Complete project material

Advertisement And Consumer Brand Preference Of Deposit Money Banks (Yenagoa, Bayelsa State As Case Study) ABSTRACT Influence of online advertising on consumer brand awareness and patronage of United Bank for Africa (UBA) was investigated. Most…

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Effect of Covid 19 Protocols on Consumer Goods in Ado Ekiti. A Study of Tomato Consumers in Ado Ekiti – Complete project material

Effect of Covid 19 Protocols on Consumer Goods in Ado Ekiti. A Study of Tomato Consumers in Ado Ekiti ABSTRACT A global crisis struck the world in the shape of the COVID-19 pandemic at the…

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Transportation cost and prices of goods and services in Nigeria – Complete project material

Transportation cost and prices of goods and services in Nigeria Abstract This study was transportation cost and prices of goods and services in Nigeria. The total population for the study is 200 retailers, uyo main…

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