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Category: Marketing

PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRONMENT… MARKETING Project Topics – Complete Project Material

ABSTRACT   The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation…

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APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDUSTRY… MARKETING Project Topics – Complete Project Material

ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is…

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EFFECTIVENESS OF TRADE EXHIBITION AS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP ENTREPRENEURSHIP Project Topics – Complete Project Material

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Problem 1.3       Objective of the Study 1.4       Research Question 1.5       Statement of the Hypothesis 1.6       Scope…

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PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE… MARKETING Project Topics – Complete Project Material

CHAPTER ONE INTRODUCTION 1.0    GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost…

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THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR… MARKETING Project Topics – Complete Project Material

CHAPTER ONE 1.8INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has…

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SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT.. MARKETING Project Topics – Complete Project Material

ABSTRACT The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from…

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RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE… MARKETING Project Topics – Complete Project Material

ABSTRACT An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The research work took a critical look into this statement from a relationship marketing…

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SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY… MARKETING Project Topics – Complete Project Material

CHAPTER ONE 1.0  INTRODUCTION        There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers what…

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THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTES MARKETING Project Topics – Complete Project Material

CHAPTER ONE 1.0    INTRODUCTION 1.1    BACKGROUND TO THE STUDY Advertising of brands of toothpaste in Nigeria media reveal that there are many brands currently in the market. They also show that there is serious competition in the…

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THE EFFECT OF SALES PROMOTION AS A SURVIVAL STRATEGY IN THE MARKETING OF A COMPANY’S PRODUCTS MARKETING Project Topics – Complete Project Material

ABSTRACT The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a survival strategy in the marketing of company’s products. A case study of Nigerian Bottling Company…

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