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THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION MARKETING Project Topics – Complete Project Material

CHAPTER ONE 1.0     INTRODUCTION 1.1   BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming…

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THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING COMPANY MARKETING Project Topics – Complete Project Material

ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This…

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THE IMPACT OF PROMOTIONAL STRATEGY ON SALES AND PROFIT MARKETING Project Topics – Complete Project Material

ABSTRACT The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales…

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ADOPTING MARKETING CONCEPT FOR SERVICES IMPROVEMENT AMONG FAST FOOD FIRMS MARKETING Project Topics – Complete Project Material

CHAPTER ONE INTRODUCTION 1.1    Background Of The Study Marketing can be defined as the activity, set of institutions, and process for creating, communicating, delivering and exchanging offerings that have value for customer and society at…

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A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE (A CASE STUDY OF CUMSUMERS IN OWERRI MUNICIPLE COUNCIL) MARKETING Project Topics – Complete Project Material

CHAPTER ONE INTRODUCTION 1.0  BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its…

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A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY OF CONSOLIDATEN BERWERIES PLC) MARKETING Project Topics – Complete Project Material

A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY OF CONSOLIDATEN BERWERIES PLC) ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry…

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AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM” (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI) MARKETING Project Topics – Complete Project Material

ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing technique was…

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MARKETING STRATEGIES AND THEIR EFFECTS IN SALES EXPANSION IN ORGANISATION…, Continue Reading » – Complete Project Material

CHAPTER ONE 1.0    INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of marketing strategies in measuring the sales of…

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AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY. (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK NIGERIA LIMITED ABA) MARKETING Project Topics – Complete Project Material

ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was…

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AUTOMATIC IN BUSINESS ORGANIZATION A STUDY OF MARIS SUPERMARKET MARKETING Project Topics – Complete Project Material

ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running…

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