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Category: Marketing

THE IMPACT OF BILLBOARD ADVERTISING IN THE SALE OF TOBACCO IN NIGERIA (A CASE STUDY OF IMO STATE). EDUCATION Project Topics – Complete Project Material

Abstract This research work, “The Impact of Billboard Advertising in the Sale of Tobacco in Nigeria, (A case study of Imo State)”.  It is an outdoor stationary structured upon, which advertisement of public service announcement…

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EVA SOAP ADVERTISING AND IKOT EKPENE CONSUMER’S PURCHASING HABITS MARKETING Project Topics – Complete Project Material

ABSTRACT This work was carried out in order to find out Eva soap advertising and Ikot Ekpene consumer’s purchasing habits. The objective of the research was to identify residents of Ikot Ekpene who use Eva…

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MARKETING CONCEPTS A SURE WAY OF ENHANCING GROWTH IN THE SALE OF INSURANCE SERVICES. INSURANCE Project Topics – Complete Project Material

ABSTRACT This project aims to apprise the Marketing Concepts a Sure Way of Enhancing Growth in the Sale of Insurance Services. Inspite of the growing number of insurance companies in Nigeria, its growth is still…

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THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS MARKETING Project Topics – Complete Project Material

ABSTRACT This research was concerned with the incident of Brand loyalty among the consumer of cereal foods in Enugu metropolis, using Phinomar Foods in Enugu as case study. Given the background of the problems the…

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THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN BANKING INDUSTRY MARKETING Project Topics – Complete Project Material

CHAPTER ONE 1.1      INTRODUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing. Selling is defined as “the personal or impersonal process of assisting…

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ADVERTISING AS A PROMOTIONAL FACTOR MOTIVATING CONSUMER ON PRODUCT MARKETING Project Topics – Complete Project Material

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept…

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THE EVALUATION OF PROBLEMS OF SMALL AND MEDIUM SCALE INDUSTRIES MARKETING Project Topics – Complete Project Material

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are attaining the peak of their industries development and of course economic growth began with the minimal industries…

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THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY MARKETING Project Topics – Complete Project Material

ABSTRACT This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods…

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ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF BUSINESS, ESPECIALLY THE OIL COMPANIES AND HOST COMMUNITIES MARKETING Project Topics – Complete Project Material

ABSTRACT This research was the impact of corporate social responsibilities in host communities of Niger- Delta area in Nigeria.  It is true that most corporate citizen or organizations especially multinational oil companies are not living…

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PRODUCT FAILURE: THE CAUSES AND EFFECTS ON THE NIGERIAN ECONOMY… MARKETING Project Topics – Complete Project Material

ABSTRACT This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy.  Product is a vital component of the marketing mix and the reason why companies are in existence.  In developing…

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