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The Importance Of Packaging As A Tool For Implementing A Company Marketing Programmes – Complete project material

The Importance Of Packaging As A Tool For Implementing A Company Marketing Programmes ABSTRACT The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved…

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The Importance Of Packaging As A Promotional Tool In The Marketing Of Consumer Drinks And Food – Complete project material

The Importance Of Packaging As A Promotional Tool In The Marketing Of Consumer Drinks And Food ABSTRACT This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer…

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The Importance Of Branding And Packaging As A Means Of Sales Promotion In An Organization In Nigeria – Complete project material

The Importance Of Branding And Packaging As A Means Of Sales Promotion In An Organization In Nigeria Chapter One: Introduction 1.1      Background to the Study The study of the importance of branding and packaging as a…

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The Impact Of Promotional Activities On The Purchase Of A Company’S Product – Complete project material

The Impact Of Promotional Activities On The Purchase Of A Company’S Product Abstract This research seeks to explore “The impact of promotional activities on the purchase of company’s product using Nigeria Bottling Company Plc. as…

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Public Services Marketing – Complete project material

Public Services Marketing CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional…

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Product Failure: The Causes And Effects On The Nigerian Economy – Complete project material

Product Failure: The Causes And Effects On The Nigerian Economy ABSTRACT This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy.  Product is a vital component of the marketing…

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Product Differentiation As A Survival Strategy In A Competitive Marketing Environment – Complete project material

Product Differentiation As A Survival Strategy In A Competitive Marketing Environment ABSTRACT The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the…

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Outsourcing As A Strategy For Reducing Overhead Costs – Complete project material

Outsourcing As A Strategy For Reducing Overhead Costs ABSTRACT Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos This investigated the extent to which banks are applying outsourcing arrangement…

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The Role Of Marketing Research In The Planning And Development Of A New Product – Complete project material

The Role Of Marketing Research In The Planning And Development Of A New Product ABSTRACT This research work is on role of marketing research, planning and development of a new product, a case study of…

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The Influence Of Customer Relationship Management On The Sales Of Kfc Products – Complete project material

The Influence Of Customer Relationship Management On The Sales Of Kfc Products CHAPTER ONE   INTRODUCTION 1.1    Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization,…

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