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The Impact Of Online Marketing On The Performance Of Small And Medium Scale Enterprises (SMES) In Nigeria – Complete project material

The Impact Of Online Marketing On The Performance Of Small And Medium Scale Enterprises (SMES) In Nigeria CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique…

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Social Media: Effects On Market Share Improvement In The Service Industry – Complete project material

Social Media: Effects On Market Share Improvement In The Service Industry CHAPTER ONE BACKGROUND TO THE STUDY 1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges…

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Impact of Bigi Beverage Television Advertisement on the Sales of the Product – Complete project material

Impact of Bigi Beverage Television Advertisement on the Sales of the Product TITLE PAGE                                                          Certification Dedication Acknowledgment Table of Content List of Tables ABSTRACT CHAPTER ONE: INTRODUCTION 1.1    Background of the study 1.2   …

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Impact Of Online Marketing On Small And Medium Enterprises – Complete project material

Impact Of Online Marketing On Small And Medium Enterprises ABSTRACT This study investigated the impact of online marketing on small and medium enterprises in Lagos metropolis. A descriptive quantitative survey research design was adopted in…

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The Impacts Of Pricing In Marketing Of Coke Drinks – Complete project material

The Impacts Of Pricing In Marketing Of Coke Drinks ASBTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether…

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Securing Customers Patronage Through Product Innovation In New Beverages Nigeria Limited – Complete project material

Securing Customers Patronage Through Product Innovation In New Beverages Nigeria Limited ABSTRACT Every business will die if they don’t  every business will die or lose its grounds on the market if it does not recognise…

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The Significance Of Brand Positioning In Marketing Activities – Complete project material

The Significance Of Brand Positioning In Marketing Activities CHAPTER ONE 1.0   INTRODUCTION 1.1   BACKGROUND OF THE STUDY Over the years many organizations have been using brand positioning to differentiate and segment their brand (product) among competitive product…

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Proposal on consumer buying behavior and the influence of advertising – Complete project material

Proposal on consumer buying behavior and the influence of advertising Project summary Advertising is a way of communication to encourage an audience for making purchase decisions about a product or service and conveying information to…

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Improving Distribution Effectiveness In Marketing Operations ( A Case Study Of Coca Cola Company In Lagos ) – Complete project material

Improving Distribution Effectiveness In Marketing Operations ( A Case Study Of Coca Cola Company In Lagos ) ABSTRACT This research examines improving distribution effectiveness in marketing operations usins Coca Cola company in Lagos. The objectives…

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Effect Of Celebrity Endorsement On Increased Sales Volume Of Guinness Malt Market (Distributor) – Complete project material

Effect Of Celebrity Endorsement On Increased Sales Volume Of Guinness Malt Market (Distributor) ABSTRACT This study is on Effects of celebrity endorsement on increased sales volume of Guinness malt, Enugu malt market(Distributors). The total population…

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