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The Impact Of Innovative Marketing Strategy On Small Firms Performance In Niger State – Complete project material

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER STATE CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY A driving force for competitive scuffle in the present chaotic environment is innovative marketing…

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Constraints To Marketing Fish And Fish Product By Farmers – Complete project material

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA) ABSTRACT This study examines critically constraints to marketing fish and fish product…

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Impact Of Mammy Market On The Livelihood Of Military Personnel In The Barracks With Reference To Sobi Cantonment Ilorin – Complete project material

THE IMPACT OF MAMMY MARKET ON THE LIVELIHOOD OF MILITARY PERSONNEL IN THE BARRACKS WITH REFERENCE TO SOBI CANTONMENT ILORIN CHAPTER ONE INTRODUCTION 1.1  Background to the Study Throughout history every society has faced the fundamental…

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Impact Of Branding And Packaging On Sales Turn Over Of Nestle Food Nigeria – Complete project material

IMPACT OF BRANDING AND PACKAGING ON SALES TURN OVER OF NESTLE FOOD NIGERIA CHAPTER ONE 1.0     INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, …

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Effect Of Advertising On Sales Volume Of An Organization – Complete project material

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION CHAPTER ONE 1.0     Introduction Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a…

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Factors That Influence Consumer Purchase And Consumption Of Eggs In Enugu State – Complete project material

FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE CHAPTER ONE 1.1    INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some…

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Effective Marketing Strategies For Improved Performance Of Manufacturing Company In Aba Metropolis – Complete project material

EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS CHAPTER ONE 1.0     INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products…

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Assessment Of New Product Development And Management In Nigeria: A Study Of Unliever Nigeria Plc – Complete project material

ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition…

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A Study On The Problems And Prospects Of Marketing Industrial Products In Enugu State – Complete project material

A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing   industrial products in Nigeria.…

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Impact Of Marketing Planning And Strategy On Sales In An Organization – Complete project material

THE IMPACT OF MARKETING PLANNING AND STRATEGY ON SALES IN AN ORGANIZATION (A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY) CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY The practice of marketing is a crucial…

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