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Category: Marketing

Role Of Marketing Ethics In Business Organization – Complete project material

THE ROLE OF MARKETING ETHICS IN BUSINESS ORGANIZATION (A STUDY OF FIRST BANK NIG. PLC)  CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY Marketing can be seen as an organizational function and a number of processes…

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Marketing Research As A Tool For Increased Profitability In Service Industry – Complete project material

Marketing Research As A Tool For Increased Profitability In Service Industry (A Case Study Of Nicon Insurance Company Plc) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The basic reason for this study is to examine…

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Effect Of Advertisement On Consumer Brand Preference – Complete project material

Effect Of Advertisement On Consumer Brand Preference CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals…

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Brand Strategy As An Effective Tool For Corporate Identity – Complete project material

BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than the…

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Brand Differentiation And Positioning For Maximum Competitive Advantage – Complete project material

BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of…

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An Appraisal Of The Promotional Strategies Of Soft Drinks Industry In Nigeria – Complete project material

AN APPRAISAL OF THE PROMOTIONAL STRATEGIES OF SOFT DRINKS INDUSTRY IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Soft Drinks Manufacturing Industries in Nigeria…

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Advertising As Complimentary Tool In Marketing Of Aluminum Kitchen Ware – Complete project material

ADVERTISING AS COMPLIMENTARY TOOL IN MARKETING OF ALUMINUM KITCHEN WARE (A CASE STUDY OF TOWER ALUMINUM) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY The marketing activities of an organization is guided by six…

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Achieving Customer Satisfaction In A Multinational Company – Complete project material

ACHIEVING CUSTOMER SATISFACTION IN A MULTINATIONAL COMPANY (A STUDY OF NIGERIAN BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND TO THE STUDY The purpose of a business is to create and keep customers. If…

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Study Of Effective Distribution Channel, Its Evaluation And Importance On Manufacturing Goods – Complete project material

A STUDY OF EFFECTIVE DISTRIBUTION CHANNEL, ITS EVALUATION AND IMPORTANCE ON MANUFACTURING GOODS CHAPTERONE INTRODUCTION 1.0    Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less…

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Enhancing The Sales Of Consumers Goods Using Marketing Segmentation – Complete project material

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION (A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0      INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines…

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