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Application Of Marketing Concepts In Manufacturing Industry – Complete project material

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0   Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and…

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Analysis Of Promotion Mix As Tools Of Marketing Communication – Complete project material

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0   INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization…

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An Evaluation Of The Cost Of Packaging And Its Implication On The Profitability Of An Organization – Complete project material

AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATION ON THE PROFITABILITY OF AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and…

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An Appraisal Of Advertising As A Tool For Promoting Sales Of Soft Drinks – Complete project material

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)  CHAPTER ONE         INTRODUCTION BACKGROUND OF THE STUDY Advertisement is one of…

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Effect Of Physical Distribution On Organisational Performance – Complete project material

EFFECT OF PHYSICAL DISTRIBUTION ON ORGANISATIONAL PERFORMANCE (A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so did…

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Effect Of Retailing Strategy On Organizational Performance – Complete project material

EFFECT OF RETAILING STRATEGY ON ORGANIZATIONAL PERFORMANCE (A STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the final…

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Effect Of The Practice Of Social Responsibility On The Performance Of Small Medium Enterprises – Complete project material

EFFECT OF THE PRACTICE OF SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF SMALL MEDIUM ENTERPRISES (SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible…

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Effect Of Total Quality Management On Manufacturing Sector’S Performance In Nigeria – Complete project material

Effect Of Total Quality Management On Manufacturing Sector’S Performance In Nigeria CHAPTER ONE INTRODUCTION 1.1                       Background of the study The  success of any organization is completely determined by the quality of services that they produce, especially…

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Effect Of Internet Advertising On Consumers’ Purchase Decision – Complete project material

EFFECT OF INTERNET ADVERTISING ON CONSUMERS’ PURCHASE DECISION (A STUDY OF JUMIA ONLINE STORES IN LAGOS) CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is one…

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Effect Of Forward Integration on Manufacturing Industry Performance – Complete project material

EFFECT OF FORWARD INTEGRATION ON MANUFACTURING INDUSTRY PERFORMANCE (A STUDY OF CADBURY NIGERIA  PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Businesses used integration strategies to increase market share and profit and thus enhance firm’s…

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