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Effect Of Customer Relationship Management On Organizational Performance – Complete project material

EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF ACCESS BANK PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Customer relationship management has attracted the expanded attention of practitioners and…

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Effect Of Corporate Social Responsibility On Organizational Performance – Complete project material

EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF NESTLE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised…

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Effect Of Communication On Organizational Development – Complete project material

EFFECT OF COMMUNICATION ON ORGANIZATIONAL DEVELOPMENT (A Study of Power Holding company of Nigeria [PHCN]) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Employee of whatever status needs to participate in the coordination of resource…

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Customer Satisfaction And Loyalty Inlogistics Services – Complete project material

CUSTOMER SATISFACTION AND LOYALTY INLOGISTICS SERVICES  (A Case Study of DHL Express, Lagos). CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal…

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Critical Analysis On Salesmanship Performance In Marketing Of A Company’S Product – Complete project material

CRITICAL ANALYSIS ON SALESMANSHIP PERFORMANCE IN MARKETING OF A COMPANY’S PRODUCT (A CASE STUDY OF UNLIEVER NIGEIRA PLC), CHAPTER ONE 1.0   INTRODUCTION Salesmanship is the act of usefully persuading prospective customers to buy a product…

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Assessing The Effect Of Relationship Marketing On Corporate Performance In Small Business Enterprises – Complete project material

Assessing The Effect Of Relationship Marketing On Corporate Performance In Small Business Enterprises CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world-wide have come to realize that Small…

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Effects Of Physical Distribution On The Sale Of Consumable Products – Complete project material

EFFECTS OF PHYSICAL DISTRIBUTION ON THE SALE OF CONSUMABLE PRODUCTS (A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1                   BACKGROUND TO THE STUDY In today’s market place, selling a product is sometimes easier…

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Effects Of Environmental Factors On Business Location – Complete project material

EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION (A CASE STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of…

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Effects Of Corporate Social Responsibility On Profitability And Corporate Image Of A Private Organization – Complete project material

EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY AND CORPORATE IMAGE OF A PRIVATE ORGANIZATION “A SURVEY OF SOME MANUFACTURING FIRMS IN NIGERIA” CHAPTER ONE INTRODUCTION 1.1       BACGROUND TO THE STUDY All organizations exists in complex…

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Effects Of Branding On Product Image – Complete project material

EFFECTS OF BRANDING ON PRODUCT IMAGE (A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY It is paramount for an organization to promote an awareness of differences between the products…

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