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IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA – Complete project material

AbstractThe media has been a machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing…

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INFLUENCE OF HYPO TELEVISION ADVERTISING ON STUDENTS’ CHOICE OF BLEACH – Complete project material

Abstract The study examines the influence of hypo television advertising on students’ choice of bleach (A case study of University of Uyo students). The audiovisual nature of television placed it at edge in terms of…

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BROADCASTING MEDIA AS MEANS OF DISSEMINATING AGRICULTURAL INFORMATION – Complete project material

Abstract The research apprises broadcast media as means of disseminating agricultural information to the farmers in Obokun Local Government area of Osun State.  In a country like Nigeria, Malaysia and India, where literacy level is…

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COMMUNITY RADIO BROADCASTING AND AGRICULTURAL DEVELOPMENT – Complete project material

Abstract The research is thrust to examine community radio broadcasting and agricultural development of Obosi town in Anambra State. Findings show that the success of agricultural development in rural community largely depends on the nature…

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INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONS SUSTAINABILITY – Complete project material

ABSTRACT The research focuses on corporate social responsibility in Nigeria’s telecommunication sector (A case study of Globacom Nigeria Limited, Enugu). Survey research method was used and the sample size was ninety two and it was…

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DRAMA AS AN EFFECTIVE TOOL IN PREVENTING THE SPREAD OF EBOLA VIRUS – Complete project material

Abstract Drama otherwise known as movie has been part and parcel of our society and is one of the instruments for national mobilization, education and development because of its communication strength and simplicity, no wonder…

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INFLUENCE OF COMMERCIAL NEWS ON JOURNALISM PROFESSION IN NIGERIA – Complete project material

Abstract Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from government owned media houses. With the increasing…

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THE EFFECTS OF NEWS COMMERCIALIZATION ON THE CONTENTS OF PRIVATE. – Complete project material

Abstract The research examines the effects of news commercialization on the contents of private media” with a case study of AIT and Channels Television, Lagos. Commercialization of news began in Nigerian media houses as a result of…

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IMPACT OF BROADCAST MEDIA ON ECONOMY AND SOCIAL LIVES OF RURAL WOMEN – Complete project material

Abstract Mass media particularly radio is able to update the rural women and the entire local farmers on how they can plant some crop in a new dimension to boost their harvest, inform them of…

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IMPACT OF DEREGULATION OF BROADCASTING MEDIA ON THE PEOPLE – Complete project material

Abstract This study examined the impact of deregulation of broadcasting media on the people of Boripe Local government area of Osun state. With the privatization and deregulation of broadcast industry in Nigeria by the then…

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